Is AI content causing harm to websites? Let’s find out! 

On today’s podcast episode, Jaryd Krause will be joined by Steve Wiideman. Steve will share his winning SEO and content creation strategies. And he will also share his insights about AI content.

Specializing in strategic planning for multi-location and franchise brands, Steve Wiideman, of Wiideman Consulting Group, considers himself a scientist and practitioner of local and e-commerce search engine optimization and paid search advertising. He is the author of SEO Strategy & Skills, a college textbook through Stukent. Wiideman has personally played a role in the inbound successes of brands that have included Disney, Linksys, Belkin, Public Storage, Honda, Skechers, Applebee's, IHOP, Dole, and others. Many of the mentioned projects place an emphasis on strategy, planning, and campaign oversight. 

Jaryd and Steve had a wonderful chat about the following: how most people are using AI the wrong way for their content creation, which is detrimental to their business and how you can create far better content with AI. How do I get free natural links to your website? And why is less content more valuable than volume?

They also talked about creating amazing content that will allow you to win links away from your competitors and to your website. How to track your most important pieces of content: what to track and why? 

Lastly, Steve shares how long he and his team spent on a content brief for one article (this will shock you). He also shares a link to his content brief, which you can find in the show notes.

Want to improve your site’s ranking? Then, this episode is what you need! Tune in to learn more.

Episode Highlights

06:25 How do you drive referral traffic to your site?

13:40 Earn backlinks by offering free templates or tools to people 

18:30 Budget for creating content and link building;

27:55 Incorporating pain points to create valuable content

32:05 “Don’t just create content to create content”

37:18 Creating content for the sake of SEO can go against you

44:30 How to monitor your pages the right way 

Key Takeaways

➥ Steve emphasizes the importance of incorporating a strategic approach to link building, involving activities like link audits and competitor analysis. He highlights the need to shift the focus from mere SEO benefits to generating high-quality referral traffic. Furthermore, Steve advocates for the seamless integration of link building into the broader marketing strategy to ensure its effectiveness in driving organic growth.

➥ Steve suggests a practical approach in content creation for businesses with a limited budget. He recommends using tools like AnswerThePublic to identify common questions related to their products or services. Then, recording short video episodes addressing these questions and later converting them into long-form content for the website

➥ Jaryd and Steve stress that focusing on producing high-quality, unique content can often lead to organic link acquisition without the need for extensive outreach efforts. They advise against creating multiple similar pages targeting the same keywords, as it can confuse search engines and hinder rankings.

About The Guest

Specializing in strategic planning for multi-location and franchise brands, Steve Wiideman, of Wiideman Consulting Group, considers himself a scientist and practitioner of local and e-commerce search engine optimization and paid search advertising. He is the author of SEO Strategy & Skills, a college textbook through Stukent. Wiideman has personally played a role in the inbound successes of brands that have included Disney, Linksys, Belkin, Public Storage, Honda, Skechers, Applebee's, IHOP, Dole, and others. Many of the mentioned projects place an emphasis on strategy, planning, and campaign oversight. 

While serving as an adjunct professor at UCSD and CSUF, Steve’s also building the Academy of Search while volunteering time to help improve transparency and industry standards as an agency trainer.

Connect with Steve Wiideman

 
➥ Ep 227 - Prompt Engineering For Ai Content Creation with SEO Steve

➥ Ep 136 - How To Double Your Traffic with SEO Steve

➥ Website - https://www.wiideman.com/

➥ Twitter -  https://twitter.com/seosteve

➥ Steve’s Content Brief - https://app.screencast.com/DxD1QZzHFAejJ

Resource Links

➥ BOB SEO service - https://buyingonlinebusinesses.com/seo-services/

➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com

➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/

➥ Content Scale AI (AI Content Detector) - https://bit.ly/3LlxRBV

➥ Mangools (SEO tool) - https://bit.ly/3wV4hLc

➥ Page Optimizer Pro (SEO tool for optimizing web pages) - https://bit.ly/3wQCzin

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