The majority of online business owners spend a lot of money on content creation and advertisements. While these are practical ways to reach their audience, they may not be an effective solution to connecting with them.

But what if there’s a way to better understand consumer behavior and then create a copy that subconsciously drives them to take action? It sounds intriguing, right?

To deep dive into the Neuromarketing subject, I have Roger Dooley joining me today on the podcast. He is a well-known author and international keynote speaker. He wrote the books Friction: The Untapped Force That Can Be Your Most Powerful Advantage and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. 

Roger and I had conversations about behavioral marketing and consumer neuroscience. How can we tap into the data of consumer neuroscience? And how do different forms of data, imagery, and senses make us feel along our buying journey?

Roger also shared multiple strategies for marketing our businesses better. What are cognitive biases, and why should we know and understand them as business owners, but also for our own personal lives? Making logical decisions vs. emotional decisions - which is more prominent? (Roger shares a parable.)

Lastly, we talked about the link between emotional intelligence and marketing. We’ve also recommended a few incredible books that you should read.

Do you want to understand consumer behavior more and align your content so that you can maximize your business?

Tune in to this episode now and discover how Neuromarketing works!

Episode Highlights

02:27 Thinking of selling your business? - Reach out to us!

02:58 What is Neuromarketing and why should business owners know this?

11:56 What are Cognitive Biases & why you need to know them?

18:51 Incorporating behavioral marketing to your website and ad copy

27:56 Why do people buy based on emotions? 

39:03 Where can you find Roger?

Key Takeaways

➥ The definition of Neuromarketing is any use of our understanding of how our brains work to make marketing better.

➥ An example of a cognitive bias is “People hate feeling a sense of loss.” They hate losing something, and that often outweighs the gain. 

➥ Social proof is also an example of a cognitive bias which can be incorporated to your website and Ads copy. Some people call it the bandwagon effect when you see other people doing something, you're more likely to do that thing yourself.

About The Guest

Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill; named one of the Best Business Books of 2019 by strategy+business) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market.

Resource Links

➥ Buying Online Businesses Website (https://buyingonlinebusinesses.com) 

➥ Download the Due Diligence Framework 

(https://buyingonlinebusinesses.com/freeresources/)

➥ Sell your business to us here

(https://www.buyingonlinebusinesses.co/sellyourbusiness)

➥ Get 1-1 voice note coaching with Jaryd

(https://app.coachvox.com/profile/jaryd-krause)

➥ Content Ellect (Content Agency) - https://bit.ly/3HTthbI

➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3X0jZiD

Connect with Roger Dooley:

➥ Roger Dooley - https://www.rogerdooley.com

➥ Neuromarketing - https://www.neurosciencemarketing.com/blog/

➥Roger Dooley Keynotes & Workshops - https://www.rogerdooley.com/speaking/