The internet isn’t being searched the same way anymore—and most businesses haven’t caught up.

In this episode of the BOB Podcast, Jaryd Krause welcomes back Rad Paluszak to explore the transition from SEO to GEO (Generative Engine Optimization) and what it means for founders, operators, and investors navigating an AI-driven world.

Instead of ranking pages, AI answer engines are ranking entities, brands, and trust. Rad explains why traditional SEO playbooks are breaking down, how AI engines source and rotate answers, and why brand mentions across the web now matter more than links ever did.

You’ll learn:

• Why AI engines rarely repeat the same sources—and how that changes traffic forever
• How brand authority is built through mentions, associations, and personal brands
• Why being listed alongside established brands can instantly elevate visibility
• The growing role of Reddit, social platforms, and communities in AI discovery
• How to structure content for AI without sacrificing real users
• What businesses should stop obsessing over—and what actually moves the needle
  
  

Whether you run content-heavy sites, ecommerce brands, SaaS, or are evaluating businesses to buy, this episode offers a practical framework for adapting to AI without panic—or guesswork.

AI is coming either way.
The question is whether your brand will be visible when it does.

🎧 Hit play and learn how to stay visible before the rules change completely.

Episode Highlights

03:10 Pivoting from SEO to GEO: How AI is Changing the Search Landscape

06:00 The Growing Importance of Brand Mentions and Broad Visibility

10:00 Leveraging Listicles, Social Media, and Mentions for Authority

14:00 Optimizing Websites for AI Agents vs. Human Users

18:00 Content Strategy for AI: Hubs, Semantic Relevance, and Queries

22:00 Auditing Your Site and Competitors for AI Visibility

24:00 Using AI Tools: Visibility Reports and Content Generators

29:00 Incorporating Brand Voice, Contextual Images, and Internal Linking

32:57 Scaling Your Business with AI-Driven Content Strategies

Key Takeaways

➥ Traditional SEO is still the foundation—AI and GEO optimization enhance it rather than replace it.

➥ Strong brand presence and mentions across multiple platforms are now more important than backlinks for AI visibility.

➥ Being associated with reputable brands or industry leaders boosts authority and trust in AI-driven results.

➥ Content hubs and semantically related pages improve AI discoverability more than focusing on keywords alone.

➥ Social media, forums, and niche communities (Reddit, Medium, Facebook Groups) contribute to AI recognition.

➥ Balance is key: optimize for AI while maintaining usability and experience for human visitors.

➥ AI content generators can efficiently create research-backed, brand-aligned, and contextually rich content.

About Rad Paluszak

Rad Paluszak is a digital marketing and SEO strategist focused on AI search, Generative Engine Optimization (GEO), and brand visibility in an AI-first internet. He helps businesses adapt beyond traditional rankings by optimizing for brand authority, entity mentions, and AI discovery across Google, ChatGPT, and social platforms. Rad specializes in visibility audits, content strategy, and future-proofing brands for generative search

Resource Links

➥ Ordering PROMO content packages (1 Free + 10 articles with images, internal linking and brand voice included): https://order.non.agency/content?referral_code=Buying_Online_Businesses

➥ Free AI Visibility Report: https://non.agency/en/service/ai-search-optimization-aio/?referral_code=Buying_Online_Businesses#ai_visibility

➥ Connect with Jaryd here - https://www.linkedin.com/in/jarydkrause

➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com

➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/

➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/

➥ Google Ads Service - https://buyingonlinebusinesses.com/ads-services/

Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥

➥ Empire Flippers - https://bit.ly/3RtyMkE

➥ Flippa - https://bit.ly/3wGa8r5

➥ Motion Invest - https://bit.ly/3YmJAmO

➥ Investors Club - https://bit.ly/3ZpgioR

*This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.