In this special episode of the Buying Online Businesses podcast, Jaryd Krause sits down with Alex Birkett, co-founder of Omnisense Digital, an Organic Growth Agency that specializes in creating revenue-generating SEO and content strategies for ambitious B2B brands. Alex, who has also worked with industry leaders like HubSpot and helped scale companies like Jasper AI through their SEO campaigns, shares his insights on the evolving world of search engine optimization.

Together, Jaryd and Alex explore what’s changing in SEO, what remains constant, and where search trends may be headed. They dive into the impact of tools like ChatGPT, how AI fits into the SEO landscape, and why it’s not a case of choosing between automation and traditional methods but embracing both. Alex also highlights the dangers of relying on easy, replicated content and offers expert advice on how businesses should approach SEO moving forward. Packed with actionable insights, this episode is a must-listen for anyone navigating the complexities of SEO today.

Tune in and hit the ‘Play” button! to uncover the latest SEO strategies and learn how to stay ahead in the ever-shifting search world! 

Episode Highlights

02:50 How did Alex start in SEO?

09:45 Today’s SEO strategies that works  

16:00 Find a business that isn’t replicable

23:20 Where is SEO going?

31:20 Where to find Alex?

Key Takeaways

➥ Alex emphasizes that SEO is a long-term, compounding effort. The early stages may show small progress, but consistent, high-quality work over time can lead to impressive results.

➥ Focusing on original research and data from your own product can differentiate you. Surveys and unique insights offer fresh content that's hard to replicate, which can drive traffic and backlinks.

➥ Relying on AI to mass-produce content can lead to temporary success but poses long-term risks, especially for established companies. Shortcuts may work for affiliate bloggers but are risky for brands with significant reputations.

About The Guest

Alex Birkett is a co-founder of Omniscient Digital, an organic growth agency that builds revenue generating SEO and content programs for ambitious B2B brands. He’s worked for a bunch of great companies as an SEO one of which ws HubSpot and he lives in Brooklyn, NY.

Connect With Alex Birkett

➥ https://beomniscient.com

➥ https://alexbirkett.com

Resource Links

➥ BOB SEO Services - https://buyingonlinebusinesses.com/seo-services/

➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com

➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/

➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/

➥ Site Ground (Website Hosting) - https://bit.ly/3JBEC1u

➥ Active Campaign (Email Software Provider) - https://bit.ly/3DCwYQH

➥ Ezoic (Ad Network) - https://bit.ly/3NuVR5P

🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥

➥ Empire Flippers - https://bit.ly/3RtyMkE

➥ Flippa - https://bit.ly/3wGa8r5

➥ Motion Invest - https://bit.ly/3YmJAmO

➥ Investors Club - https://bit.ly/3ZpgioR

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