Most people think the biggest risk in buying a business is overpaying.

It's not.

It's signing an LOI you don't fully understand. Moving fast because someone on the internet told you speed wins. Then finding yourself thirty, forty thousand dollars deep into a deal that was never going to close the way you structured it.

Eric Hsu has seen it happen more times than he can count. Over 160 closed deals as an M&A attorney who exclusively represents buyers. And the pattern almost always starts at the LOI - that document most first-time buyers treat like a formality.

AI can hand you twenty questions to ask a seller. It can flag risk, validate numbers, model theory. It's genuinely useful. And genuinely dangerous when you don't know what you're actually looking at.

Because AI can't read why a seller gets vague about their Google Ads account in a way that means something. It can't tell you that annual subscription revenue the seller just collected isn't really theirs yet - and your client inherits every obligation to fulfil it. It doesn't understand deal psychology. It can't sit across from someone who built their business over thirty years and feel where the resistance is coming from.

That's pattern recognition. That's what 160 closed deals actually buys you.

In this episode, Jaryd and Eric pull apart exactly where AI helps, where it quietly misleads you, and where it has no business making the call.

You'll learn:
Why the LOI is the single most expensive legal mistake first-time buyers make - and what stress-testing one actually looks like before you sign
The working capital trap that kills deals mid-diligence and leaves buyers choosing between injecting $100K cash or walking away with nothing
How SBA lending rules have shifted since mid-2025 - and why brokers now favour cash buyers who show up lender-ready from day one
What AI genuinely cannot replicate: pattern recognition, human behaviour, and the deal empathy that holds negotiations together
The holdco structure Eric recommends for portfolio buyers - when to set it up, why before your first SBA close, and what it actually costs
Why integrity issues during diligence are non-negotiable walk-aways - and the dating analogy that explains exactly why

The glue of the deal is the relationship. The trust. The ability to get both sides on a call and actually work something out. AI can model the numbers. It can't do that.

🎧 Hit play - the most expensive legal mistake in your deal is the one you didn't know you were making.

 

Episode Highlights

03:32 - The Single Biggest Legal Mistake First-Time Buyers Make That Costs Them the Most Money

07:20 - The Working Capital Trap: How Buyers End Up $100K Apart From Sellers Halfway Through a Deal

13:43 - Why the Cheapest Time to Ask Questions Is Before the LOI - And How Most Buyers Get This Completely Backwards

19:50 - What AI Cannot Replicate in an M&A Deal: Pattern Recognition, Human Behaviour and Deal Empathy

23:30 - HoldCo Structures Explained: How to Set Up Your Portfolio the Right Way Before Your First SBA Close

35:39 - The Google Ads Red Flag: How a Seller Called Declining Traffic "Stable" and What It Really Meant

41:29 - Deal Psychology: Why the Glue of Every Deal Is the Relationship, Not the Data

 

Key Takeaways

➥ The LOI is not a formality - it's the foundation. Everything that goes wrong mid-deal or at closing can almost always be traced back to something that wasn't properly thought through before that document was signed.

➥ Speed without preparation isn't a competitive advantage. It's how you become the buyer who gets the door slammed in their face after wasting thirty thousand dollars in sunk costs.

➥ Working capital is not a detail to sort out later. If you don't align on it at LOI, you'll be renegotiating it under pressure - and that's when deals die or buyers get burned.

➥ AI is a tool, not a practitioner. It can hand you a checklist. It cannot tell you how this deal is going to play out, why the seller is hesitating, or what that vague answer about the Google Ads account actually means.

➥ Seller integrity during diligence is the single clearest signal you'll get. If they're not being straight with you when they want the money, they won't be straighter after they have it.

➥ Set up your HoldCo before your first SBA close if you plan to buy more than one business. Restructuring ownership after the fact means going back to the bank for permission. Getting it right once upfront costs less than fixing it later.

➥ The relationship is the deal. You cannot negotiate working capital, resolve diligence issues, or survive a hard conversation with data alone. Trust is built human to human - and no amount of AI can replace what happens when both sides get on a phone call and actually work it out together.

 

About Eric Hsu

Eric Hsu is a business acquisition attorney and the founder of Clear Focus Law and SMB Law Group, specializing in M&A for small and medium-sized businesses. Recognized as a Rising Star in Mergers & Acquisitions by Super Lawyers, Eric works exclusively on the buyer's side, helping self-funded entrepreneurs negotiate, structure, and close deals - including SBA-financed acquisitions. With clients across the US, he's known for transparent pricing, deep SBA expertise, and helping corporate professionals achieve freedom through acquisition.

 

Connect with Eric Hsu

➥ https://www.linkedin.com/in/lawyer4smbs/  

➥ https://lawyer4smbs.com/  

➥ https://buyersblackbook.com/ 

 

Resource Links

➥ Connect with Jaryd here - https://www.linkedin.com/in/jarydkrause

➥ FREE Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/

➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com

➥ Online Business Due Diligence Services -https://buyingonlinebusinesses.com/duediligence

 

Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥

➥ Empire Flippers - https://bit.ly/3RtyMkE

➥ Flippa - https://bit.ly/3wGa8r5

➥ Motion Invest - https://bit.ly/3YmJAmO

➥ Investors Club -https://bit.ly/3ZpgioR

 

*This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.

Most people think the biggest risk in buying a business is overpaying.
It's not.
It's signing an LOI you don't fully understand. Moving fast because someone on the internet told you speed wins. Then finding yourself thirty, forty thousand dollars deep into a deal that was never going to close the way you structured it.
Eric Hsu has seen it happen more times than he can count. Over 160 closed deals as an M&amp;A attorney who exclusively represents buyers. And the pattern almost always starts at the LOI - that document most first-time buyers treat like a formality.
AI can hand you twenty questions to ask a seller. It can flag risk, validate numbers, model theory. It's genuinely useful. And genuinely dangerous when you don't know what you're actually looking at.
Because AI can't read why a seller gets vague about their Google Ads account in a way that means something. It can't tell you that annual subscription revenue the seller just collected isn't really theirs yet - and your client inherits every obligation to fulfil it. It doesn't understand deal psychology. It can't sit across from someone who built their business over thirty years and feel where the resistance is coming from.
That's pattern recognition. That's what 160 closed deals actually buys you.
In this episode, Jaryd and Eric pull apart exactly where AI helps, where it quietly misleads you, and where it has no business making the call.
You'll learn:
<ul>
<li aria-level="1">Why the LOI is the single most expensive legal mistake first-time buyers make - and what stress-testing one actually looks like before you sign</li>
<li aria-level="1">The working capital trap that kills deals mid-diligence and leaves buyers choosing between injecting $100K cash or walking away with nothing</li>
<li aria-level="1">How SBA lending rules have shifted since mid-2025 - and why brokers now favour cash buyers who show up lender-ready from day one</li>
<li aria-level="1">What AI genuinely cannot replicate: pattern recognition, human behaviour, and the deal empathy that holds negotiations together</li>
<li aria-level="1">The holdco structure Eric recommends for portfolio buyers - when to set it up, why before your first SBA close, and what it actually costs</li>
<li aria-level="1">Why integrity issues during diligence are non-negotiable walk-aways - and the dating analogy that explains exactly why</li>
</ul>
The glue of the deal is the relationship. The trust. The ability to get both sides on a call and actually work something out. AI can model the numbers. It can't do that.
🎧 Hit play - the most expensive legal mistake in your deal is the one you didn't know you were making.
&nbsp;
Episode Highlights
03:32 - The Single Biggest Legal Mistake First-Time Buyers Make That Costs Them the Most Money
07:20 - The Working Capital Trap: How Buyers End Up $100K Apart From Sellers Halfway Through a Deal
13:43 - Why the Cheapest Time to Ask Questions Is Before the LOI - And How Most Buyers Get This Completely Backwards
19:50 - What AI Cannot Replicate in an M&amp;A Deal: Pattern Recognition, Human Behaviour and Deal Empathy
23:30 - HoldCo Structures Explained: How to Set Up Your Portfolio the Right Way Before Your First SBA Close
35:39 - The Google Ads Red Flag: How a Seller Called Declining Traffic "Stable" and What It Really Meant
41:29 - Deal Psychology: Why the Glue of Every Deal Is the Relationship, Not the Data
&nbsp;
Key Takeaways
➥ The LOI is not a formality - it's the foundation. Everything that goes wrong mid-deal or at closing can almost always be traced back to something that wasn't properly thought through before that document was signed.
➥ Speed without preparation isn't a competitive advantage. It's how you become the buyer who gets the door slammed in their face after wasting thirty thousand dollars in sunk costs.
➥ Working capital is not a detail to sort out later. If you don't align on it at LOI, you'll be renegotiating it under pressure - and that's when deals die or buyers get burned.
➥ AI is a tool, not a practitioner. It can hand you a checklist. It cannot tell you how this deal is going to play out, why the seller is hesitating, or what that vague answer about the Google Ads account actually means.
➥ Seller integrity during diligence is the single clearest signal you'll get. If they're not being straight with you when they want the money, they won't be straighter after they have it.
➥ Set up your HoldCo before your first SBA close if you plan to buy more than one business. Restructuring ownership after the fact means going back to the bank for permission. Getting it right once upfront costs less than fixing it later.
➥ The relationship is the deal. You cannot negotiate working capital, resolve diligence issues, or survive a hard conversation with data alone. Trust is built human to human - and no amount of AI can replace what happens when both sides get on a phone call and actually work it out together.
&nbsp;
About Eric Hsu
Eric Hsu is a business acquisition attorney and the founder of Clear Focus Law and SMB Law Group, specializing in M&amp;A for small and medium-sized businesses. Recognized as a Rising Star in Mergers &amp; Acquisitions by Super Lawyers, Eric works exclusively on the buyer's side, helping self-funded entrepreneurs negotiate, structure, and close deals - including SBA-financed acquisitions. With clients across the US, he's known for transparent pricing, deep SBA expertise, and helping corporate professionals achieve freedom through acquisition.
&nbsp;
Connect with Eric Hsu
➥ <a href="https://www.linkedin.com/in/lawyer4smbs/">https://www.linkedin.com/in/lawyer4smbs/</a>&nbsp;&nbsp;
➥ <a href="https://lawyer4smbs.com/">https://lawyer4smbs.com/</a>&nbsp;&nbsp;
➥ <a href="https://buyersblackbook.com/">https://buyersblackbook.com/</a>&nbsp;
&nbsp;
Resource Links
➥ Connect with Jaryd here -<a href="https://www.linkedin.com/in/jarydkrause"> https://www.linkedin.com/in/jarydkrause</a>
➥ FREE Download the Due Diligence Framework - <a href="https://buyingonlinebusinesses.com/freeresources/">https://buyingonlinebusinesses.com/freeresources/ </a>➥ Buying Online Businesses Website -<a href="https://buyingonlinebusinesses.com/"> https://buyingonlinebusinesses.com</a>
➥ Online Business Due Diligence Services -<a href="https://buyingonlinebusinesses.com/ads-services/"> </a>https://buyingonlinebusinesses.com/duediligence
&nbsp;
Buy &amp; Sell Online Businesses Here (Top Website Brokers We Use) 🔥
➥ Empire Flippers -<a href="https://bit.ly/3RtyMkE"> https://bit.ly/3RtyMkE</a>
➥ Flippa -<a href="https://bit.ly/3wGa8r5"> https://bit.ly/3wGa8r5</a>
➥ Motion Invest -<a href="https://bit.ly/3YmJAmO"> https://bit.ly/3YmJAmO </a>➥ Investors Club -<a href="https://bit.ly/3ZpgioR"> </a><a href="https://bit.ly/3ZpgioR">https://bit.ly/3ZpgioR</a>
&nbsp;
*This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.

Jaryd Krause quit his plumbing job in 2015 by acquiring online businesses and never looked back. Now one of the world's leading Online Business M&A advisors, he's helped thousands of people acquire profitable businesses, made his clients millions, and scaled companies from 6 to 8 figures.

The Buying Online Businesses Podcast cuts through the noise on acquisitions, M&A strategy, and building real wealth through buying already profitable online businesses. Whether you're looking to replace your income or build a portfolio that funds the life you actually want, this is your show!

Jaryd Krause quit his plumbing job in 2015 by acquiring online businesses and never looked back. Now one of the world's leading Online Business M&amp;A advisors, he's helped thousands of people acquire profitable businesses, made his clients millions, and scaled companies from 6 to 8 figures.
The Buying Online Businesses Podcast cuts through the noise on acquisitions, M&amp;A strategy, and building real wealth through buying already profitable online businesses. Whether you're looking to replace your income or build a portfolio that funds the life you actually want, this is your show!

Buying Online Businesses Podcast

Hosted by Jaryd Krause who went from plumber to creating an online business empire through buying websites for passive income. 

This podcast will unfold his secrets as you explore the highs, lows and light bulb moments of his personal journey in each episode. He will show you that no matter where you are in life an alternate lifestyle is more than possible. You will gain the knowledge you need to start buying online businesses yourself and live a fulfilling lifestyle.