Most people think the biggest risk in buying a business is overpaying.
It's not.
It's signing an LOI you don't fully understand. Moving fast because someone on the internet told you speed wins. Then finding yourself thirty, forty thousand dollars deep into a deal that was never going to close the way you structured it.
Eric Hsu has seen it happen more times than he can count. Over 160 closed deals as an M&A attorney who exclusively represents buyers. And the pattern almost always starts at the LOI - that document most first-time buyers treat like a formality.
AI can hand you twenty questions to ask a seller. It can flag risk, validate numbers, model theory. It's genuinely useful. And genuinely dangerous when you don't know what you're actually looking at.
Because AI can't read why a seller gets vague about their Google Ads account in a way that means something. It can't tell you that annual subscription revenue the seller just collected isn't really theirs yet - and your client inherits every obligation to fulfil it. It doesn't understand deal psychology. It can't sit across from someone who built their business over thirty years and feel where the resistance is coming from.
That's pattern recognition. That's what 160 closed deals actually buys you.
In this episode, Jaryd and Eric pull apart exactly where AI helps, where it quietly misleads you, and where it has no business making the call.
You'll learn:
The glue of the deal is the relationship. The trust. The ability to get both sides on a call and actually work something out. AI can model the numbers. It can't do that.
🎧 Hit play - the most expensive legal mistake in your deal is the one you didn't know you were making.
Episode Highlights
03:32 - The Single Biggest Legal Mistake First-Time Buyers Make That Costs Them the Most Money
07:20 - The Working Capital Trap: How Buyers End Up $100K Apart From Sellers Halfway Through a Deal
13:43 - Why the Cheapest Time to Ask Questions Is Before the LOI - And How Most Buyers Get This Completely Backwards
19:50 - What AI Cannot Replicate in an M&A Deal: Pattern Recognition, Human Behaviour and Deal Empathy
23:30 - HoldCo Structures Explained: How to Set Up Your Portfolio the Right Way Before Your First SBA Close
35:39 - The Google Ads Red Flag: How a Seller Called Declining Traffic "Stable" and What It Really Meant
41:29 - Deal Psychology: Why the Glue of Every Deal Is the Relationship, Not the Data
Key Takeaways
➥ The LOI is not a formality - it's the foundation. Everything that goes wrong mid-deal or at closing can almost always be traced back to something that wasn't properly thought through before that document was signed.
➥ Speed without preparation isn't a competitive advantage. It's how you become the buyer who gets the door slammed in their face after wasting thirty thousand dollars in sunk costs.
➥ Working capital is not a detail to sort out later. If you don't align on it at LOI, you'll be renegotiating it under pressure - and that's when deals die or buyers get burned.
➥ AI is a tool, not a practitioner. It can hand you a checklist. It cannot tell you how this deal is going to play out, why the seller is hesitating, or what that vague answer about the Google Ads account actually means.
➥ Seller integrity during diligence is the single clearest signal you'll get. If they're not being straight with you when they want the money, they won't be straighter after they have it.
➥ Set up your HoldCo before your first SBA close if you plan to buy more than one business. Restructuring ownership after the fact means going back to the bank for permission. Getting it right once upfront costs less than fixing it later.
➥ The relationship is the deal. You cannot negotiate working capital, resolve diligence issues, or survive a hard conversation with data alone. Trust is built human to human - and no amount of AI can replace what happens when both sides get on a phone call and actually work it out together.
About Eric Hsu
Eric Hsu is a business acquisition attorney and the founder of Clear Focus Law and SMB Law Group, specializing in M&A for small and medium-sized businesses. Recognized as a Rising Star in Mergers & Acquisitions by Super Lawyers, Eric works exclusively on the buyer's side, helping self-funded entrepreneurs negotiate, structure, and close deals - including SBA-financed acquisitions. With clients across the US, he's known for transparent pricing, deep SBA expertise, and helping corporate professionals achieve freedom through acquisition.
Connect with Eric Hsu
➥ https://www.linkedin.com/in/lawyer4smbs/
➥ https://buyersblackbook.com/
Resource Links
➥ Connect with Jaryd here - https://www.linkedin.com/in/jarydkrause
➥ FREE Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/
➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com
➥ Online Business Due Diligence Services - https://buyingonlinebusinesses.com/duediligence
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➥ Empire Flippers - https://bit.ly/3RtyMkE
➥ Flippa - https://bit.ly/3wGa8r5
➥ Motion Invest - https://bit.ly/3YmJAmO
➥ Investors Club - https://bit.ly/3ZpgioR
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