How do you build a portfolio of businesses using the growth by acquisition method?

For today’s episode of Buying Online Businesses podcast, Jaryd is joined by Link Moser—an accomplished marketing executive with over 25 years of experience in B2B digital marketing. Link has a proven track record in SEO, SEM, and PPC campaigns that drive online visibility, fuel revenue growth, and enhance business performance. He’s also an expert in UX-driven website development, leveraging mobile-first strategies to maximize ROI.

Beyond marketing, Link is an entrepreneur who has successfully used the growth by acquisition model to expand his business portfolio. In this episode, they dive into how he transitioned from running a hosting business with strong recurring revenue to acquiring multiple businesses as a strategic way to scale.

They discuss the types of businesses Link purchased, the deal structures, financing strategies, and the lessons he learned—both the wins and the challenges. Link also shares invaluable advice for entrepreneurs looking to grow their portfolios through acquisitions rather than traditional marketing strategies.

If you’re interested in business growth, acquisitions, and learning from someone who’s done it successfully, this episode is packed with insights you won’t want to miss. Enjoy!

Episode Highlights

02:00 Link’s journey before acquiring businesses

08:00 Why focus on local acquisitions before expanding regionally and nationally?

16:00 Having a great sales channel is crucial

25:00 Post-closing relationship is important more than you think!

32:00 Be prepared with a contingency plan

41:00 Where to find Link Moser? 

Key Takeaways

➥ If organic business growth is difficult, acquiring competitors or similar businesses can be a faster and more effective strategy.

➥ Understanding a seller’s reason for exiting (retirement, financial struggles, etc.) helps in structuring a win-win deal.

➥ Having a detailed plan for the transition, including how the previous owners will assist and how client relationships will be maintained, helps avoid misunderstandings.

➥ Even if a deal appears risk-free (e.g., no money down, earn-out model), proper due diligence is essential.

About The Guest

Link Moser is an accomplished marketing executive with over 25 years of success in driving world-class B2B digital marketing strategies for enterprise organizations and startups. Known for delivering impactful SEO, SEM, and PPC campaigns that enhance online visibility, fuel revenue growth, and boost performance. Expertise includes leading UX-driven website development, from design to content, with a mobile-first approach to reach target audiences and maximize ROI. Link is broadly recognized for his strong interpersonal and communication skills, entrepreneurial spirit, and the ability to quickly adopt and implement new technologies and processes to create immediate value.

Connect with Link Moser 

➥ http://www.linkmoser.com/

Resource Links

➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com

➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/

➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/

➥ Connect with Jaryd here - https://www.linkedin.com/in/jarydkrause 

➥ Site Ground (Website Hosting) - https://bit.ly/3JBEC1u

➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3WWMKjM

➥ Convert Kit (Email Software Provider) - https://bit.ly/3o10Xgx

🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥

➥ Empire Flippers - https://bit.ly/3RtyMkE

➥ Flippa - https://bit.ly/3wGa8r5

➥ Motion Invest - https://bit.ly/3YmJAmO

➥ Investors Club - https://bit.ly/3ZpgioR

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