Why waste your time and resources creating high-quality content that goes unnoticed? You should also consider building an SEO strategy, and a key component of this strategy is link building. It not only improves your search engine ranking but also drives traffic, builds authority, and contributes to the overall growth of your online business.

For today’s episode, Jaryd Krause is speaking with Maria Harutyunyan. She will share how to create a link building campaign to propel your business.

Maria is the co-founder of Loopex Digital, a fastest growing SEO agency. In just three years, she transformed the agency into a seven-figure enterprise. In addition to her work at Loopex Digital, she is a renowned keynote speaker and SEO coach. 

Maria is the pioneer behind the first SEO academy, offering offline training in Yerevan, Armenia, and has already trained over 500 marketing enthusiasts by 2023, enabling them to pursue successful careers in SEO. 

Jaryd and Maria talk about growing a website once you’ve bought it. How do you discover what you should work on first after you’ve bought your online business? How do you run a successful PR link building campaign? How do you create topical authority the right way?

They also discuss beating AI content with non regurgitated content. The difference between an SEO strategy and a content strategy What should I check in GSC when doing due diligence? What tools does Maria recommend for all site owners?

Do you want to improve your site’s performance and stay up-to-date on the latest trends in link building? Then this episode is what you need. Check it out!

Episode Highlights

03:57 - Maria’s experience in PR link building 

16:01 - How to create a good link building campaign?

21:01 - What to consider when buying a content site?

29:40 - Why build topical authority before you start publishing content?

44:32 - Difference between content strategy and SEO strategy

49:40 - Should you work first on the technical SEO issues of the site or not?

Key Takeaways

➥ PR for Link Building can be a valuable strategy for building high-quality backlinks to your website. This involves creating unique and newsworthy content that appeals to journalists and media outlets.

➥ Maria advises that when buying a content site, it's important to focus on content relevance. She emphasizes that the content should be clustered around a specific niche or topic. For example, if the site is about surfing, it should cover various aspects of surfing and related topics in depth. This approach helps in building topical authority.

➥ To improve engagement and the user experience, they suggest looking at both direct competitors and industry leaders. Examining the websites that are ranking well in your niche can provide insights into user engagement strategies, content quality, and site structure. Learning from successful competitors and adapting their techniques to your own site can lead to growth.

About The Guest

Maria Harutyunyan is the co-founder of Loopex Digital, one of the fastest-growing SEO agencies in the world. She grew the agency to a 7-figure from the ground up in 3 years.

Outside of Loopex Digital, Harutyunyan is a keynote speaker and SEO coach. She is the founder of the first SEO academy, an offline training program in Yerevan, Armenia. By 2023, she had trained 500+ marketing enthusiasts to deepen their knowledge and start a successful career in SEO.

She is one of the fastest growing SEO influencers on LinkedIn, where she shares her experience and success stories to educate and inspire SEOs. 

Connect with Maria Harutyunyan

➥ LinkedIn: https://www.linkedin.com/in/maria-harutyunyan/

➥ Consultation: https://calendly.com/mariaharutyunyan/maria-seo-mastery-session

➥ Digital PR: https://www.loopexdigital.com/seo-services/digital-pr

Resource Links

➥ BOB SEO service - https://buyingonlinebusinesses.com/seo-services/

➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com

➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/

➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3X0jZiD

➥ Page Optimizer Pro (SEO tool for optimizing web pages) - https://bit.ly/3wQCzin

➥ Rank Math (Wordpress SEO Plugin) - https://bit.ly/3Acyjf4

🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥

➥ Empire Flippers - https://bit.ly/3RtyMkE

➥ Flippa - https://bit.ly/3WYX0Ve

➥ Motion Invest - https://bit.ly/3YmJAmO

➥ Investors Club - https://bit.ly/3ZpgioR

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