Let’s be real — buying or selling a business is one of the biggest decisions you’ll ever make. Get it right, and it could be life-changing. Get it wrong… and the fallout could be brutal.

That’s exactly why this week’s episode is a must-listen. Jaryd Krause sits down with Katarina Strandberg, a powerhouse Swedish business lawyer with deep expertise in venture capital, scale-ups, and M&A. She’s worked with founders, investors, and SME leaders across Europe, and brings not only legal chops but also perspective as an angel investor, published author, and university lecturer.

Katarina has seen it all — and she’s here to share the real stories, the hard truths, and the clever strategies that can make or break your deal.

In this episode, you’ll learn:

✔️ The biggest risks buyers face (and how to avoid stepping on legal landmines)
✔️ What really happens during legal due diligence — and why it’s more than just paperwork
✔️ How to deal with “deal fatigue” and who should keep cool when emotions run high
✔️ Jaw-dropping stories of deals gone wrong — and the legal moves that could’ve saved them
✔️ Clever deal structures and funding options that most people never think about
✔️ How to avoid surprise legal bills (yes, it’s possible!)
✔️ Why skipping legal help might be the most expensive mistake you ever make

If you’ve ever felt overwhelmed by contracts, confused by due diligence, or just unsure about when to bring a lawyer in, this episode is your roadmap.

🎧 Tune in now and learn how to protect yourself, your deal, and your financial future — with smart legal strategy by your side.  

 

Episode Highlights

02:50 – Why defining “online” vs “physical” businesses is crucial for strategy and contracts

07:10 – Ignoring a “change of control” clause led one buyer to lose supplier exclusivity overnight

08:15 – How proper due diligence helps uncover risks, negotiate price, and add protections

16:50 – Why non-compete agreements are critical to prevent the seller from becoming your competitor

21:40 – Managing emotions, trust, and “deal fatigue” is key to getting deals across the line

25:45– Fixed legal fees and clear timelines reduce stress and prevent buyer fatigue

28:20 – Preparing buyers early for delays and emotional hurdles ensures smoother transactions



 

Key Takeaways

➥ Overlooking contract clauses (like change of control) can destroy business value overnight

➥ Buyers must normalize financials to reflect realistic salaries, working capital, and operational needs

➥ Strong non-compete agreements are non-negotiable to protect your investment

➥ Managing trust and emotions during diligence is just as important as the numbers

➥ Fixed-fee legal services and clear expectations help avoid surprises and fatigue

➥ Every deal involves risk — great advisors help you identify, price, and mitigate those risks effectively

 

About Katarina Strandberg

Katarina Strandberg is a Swedish business lawyer specializing in venture capital, scale-ups, and M&A. She advises SME leaders and investors, drawing on her experience in deal structuring, fund law, and legislative work. A published author and angel investor, she’s also taught at Swedish universities and served on international advisory boards.

 

Connect with Katarina Strandberg

➥ https://www.youtube.com/@Businesslawtoolbox

➥https://www.stgcommerciallaw.com/ 

 

Resource Links

➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com

➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/

➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/

➥ Google Ads Service - https://buyingonlinebusinesses.com/ads-services/

➥ Connect with Jaryd here - https://www.linkedin.com/in/jarydkrause

➥ Site Ground (Website Hosting) -https://bit.ly/3JBEC1u

➥ Link Whisper (SEO tool for internal linking on websites) -https://bit.ly/3l7K7Ld

➥ Active Campaign (Email Software Provider) -https://bit.ly/3DCwYQH

 

🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥

➥ Empire Flippers - https://bit.ly/3RtyMkE

➥ Flippa - https://bit.ly/3wGa8r5

➥ Motion Invest - https://bit.ly/3YmJAmO

 ➥ Investors Club - https://bit.ly/3ZpgioR

 

 

*This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.

Let&rsquo;s be real &mdash; buying or selling a business is one of the biggest decisions you&rsquo;ll ever make. Get it right, and it could be life-changing. Get it wrong&hellip; and the fallout could be brutal.
That&rsquo;s exactly why this week&rsquo;s episode is a must-listen. Jaryd Krause sits down with Katarina Strandberg, a powerhouse Swedish business lawyer with deep expertise in venture capital, scale-ups, and M&amp;A. She&rsquo;s worked with founders, investors, and SME leaders across Europe, and brings not only legal chops but also perspective as an angel investor, published author, and university lecturer.
Katarina has seen it all &mdash; and she&rsquo;s here to share the real stories, the hard truths, and the clever strategies that can make or break your deal.
In this episode, you&rsquo;ll learn:
✔️ The biggest risks buyers face (and how to avoid stepping on legal landmines) ✔️ What really happens during legal due diligence &mdash; and why it&rsquo;s more than just paperwork ✔️ How to deal with &ldquo;deal fatigue&rdquo; and who should keep cool when emotions run high ✔️ Jaw-dropping stories of deals gone wrong &mdash; and the legal moves that could&rsquo;ve saved them ✔️ Clever deal structures and funding options that most people never think about ✔️ How to avoid surprise legal bills (yes, it&rsquo;s possible!) ✔️ Why skipping legal help might be the most expensive mistake you ever make
If you&rsquo;ve ever felt overwhelmed by contracts, confused by due diligence, or just unsure about when to bring a lawyer in, this episode is your roadmap.
🎧 Tune in now and learn how to protect yourself, your deal, and your financial future &mdash; with smart legal strategy by your side.&nbsp;&nbsp;
&nbsp;
Episode Highlights
02:50 &ndash;&nbsp;Why defining &ldquo;online&rdquo; vs &ldquo;physical&rdquo; businesses is crucial for strategy and contracts
07:10 &ndash; Ignoring a &ldquo;change of control&rdquo; clause led one buyer to lose supplier exclusivity overnight
08:15 &ndash; How proper due diligence helps uncover risks, negotiate price, and add protections
16:50 &ndash; Why non-compete agreements are critical to prevent the seller from becoming your competitor
21:40 &ndash; Managing emotions, trust, and &ldquo;deal fatigue&rdquo; is key to getting deals across the line
25:45 &ndash; Fixed legal fees and clear timelines reduce stress and prevent buyer fatigue
28:20 &ndash; Preparing buyers early for delays and emotional hurdles ensures smoother transactions 
&nbsp;
Key Takeaways
➥ Overlooking contract clauses (like change of control) can destroy business value overnight
➥ Buyers must normalize financials to reflect realistic salaries, working capital, and operational needs
➥ Strong non-compete agreements are non-negotiable to protect your investment
➥ Managing trust and emotions during diligence is just as important as the numbers
➥ Fixed-fee legal services and clear expectations help avoid surprises and fatigue
➥ Every deal involves risk &mdash; great advisors help you identify, price, and mitigate those risks effectively
&nbsp;
About&nbsp;Katarina Strandberg
Katarina Strandberg&nbsp;is a Swedish business lawyer specializing in venture capital, scale-ups, and M&amp;A. She advises SME leaders and investors, drawing on her experience in deal structuring, fund law, and legislative work. A published author and angel investor, she&rsquo;s also taught at Swedish universities and served on international advisory boards.
&nbsp;
Connect with&nbsp;Katarina Strandberg
➥ <a href="https://www.youtube.com/@Businesslawtoolbox">https://www.youtube.com/@Businesslawtoolbox</a> ➥<a href="https://www.stgcommerciallaw.com/">https://www.stgcommerciallaw.com/</a>&nbsp;
&nbsp;
Resource Links
➥ Buying Online Businesses Website -<a href="https://buyingonlinebusinesses.com/"> https://buyingonlinebusinesses.com</a>
➥ Sell your business to us here -<a href="https://buyingonlinebusinesses.com/sell-your-business/"> https://buyingonlinebusinesses.com/sell-your-business/</a>
➥ Download the Due Diligence Framework -<a href="https://buyingonlinebusinesses.com/freeresources/"> https://buyingonlinebusinesses.com/freeresources/</a>
➥ Google Ads Service -<a href="https://buyingonlinebusinesses.com/ads-services/"> https://buyingonlinebusinesses.com/ads-services/</a>
➥ Connect with Jaryd here -<a href="https://www.linkedin.com/in/jarydkrause"> https://www.linkedin.com/in/jarydkrause</a>
➥ Site Ground (Website Hosting) -<a href="https://bit.ly/3HUqW0s"> </a><a href="https://bit.ly/3JBEC1u">https://bit.ly/3JBEC1u</a>
➥ Link Whisper (SEO tool for internal linking on websites) -<a href="https://bit.ly/3lINGaV"> </a>https://bit.ly/3l7K7Ld
➥ Active Campaign (Email Software Provider) -<a href="https://bit.ly/3o10Xgx"> </a><a href="https://bit.ly/3DCwYQH">https://bit.ly/3DCwYQH</a>
&nbsp;
🔥Buy &amp; Sell Online Businesses Here (Top Website Brokers We Use) 🔥
➥ Empire Flippers -<a href="https://bit.ly/3RtyMkE"> https://bit.ly/3RtyMkE</a>
➥ Flippa -<a href="https://bit.ly/3wGa8r5"> https://bit.ly/3wGa8r5</a>
➥ Motion Invest -<a href="https://bit.ly/3YmJAmO"> https://bit.ly/3YmJAmO </a> ➥ Investors Club -<a href="https://bit.ly/3ZpgioR"> https://bit.ly/3ZpgioR</a>
&nbsp;
&nbsp;
*This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.

Hosted by Jaryd Krause who went from plumber to creating an online business empire through buying websites for passive income. 

This podcast will unfold his secrets as you explore the highs, lows and light bulb moments of his personal journey in each episode. He will show you that no matter where you are in life an alternate lifestyle is more than possible. You will gain the knowledge you need to start buying online businesses yourself and live a fulfilling lifestyle.

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