On this episode of Butternomics, our host, Brandon Butler, sits down with Terrance Albritton, founder of Grady Baby Company, to talk about building a brand that reps Atlanta for real. Starting from just sticky note on his desk to licensing deals and airport retail, Terrance breaks down how he turned a local phrase into a cultural symbol. They talk about legacy planning, streetwear economics, and why Grady Baby was never just about shirts, it’s about stories that last.

On this episode of Butternomics, our host, Brandon Butler, sits down with Terrance Albritton, founder of Grady Baby Company, to talk about building a brand that reps Atlanta for real. Starting from just sticky note on his desk to licensing deals and airport retail, Terrance breaks down how he turned a local phrase into a cultural symbol. They talk about legacy planning, streetwear economics, and why Grady Baby was never just about shirts, it&rsquo;s about stories that last.

Butternomics: The Business of Culture takes a deep dive into the intersection of business and culture, showing how brands, entrepreneurs, and tastemakers use culture level up. Join serial entrepreneur, thought leader, and CEO of Butter.ATL, Brandon Butler (@mrsuperbran), as he brings you exclusive interviews, trends, insights, and more. Whether you're an aspiring entrepreneur or a seasoned pro, Butternomics is for you.

Butternomics: The Business of Culture takes a deep dive into the intersection of business and culture, showing how brands, entrepreneurs, and tastemakers use culture level up. Join serial entrepreneur, thought leader, and CEO of Butter.ATL, Brandon Butler (@mrsuperbran), as he brings you exclusive interviews, trends, insights, and more. Whether you're an aspiring entrepreneur or a seasoned pro, Butternomics is for you.

Butternomics the Business of Culture

Butternomics - The Business of Culture

How Terrance Albritton Turned Grady Baby Into an Atlanta Legacy Brand

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/df235950-7343-40bb-a12f-b2f201585d26/transcript

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