On this episode, Butternomics host Brandon Butler sits down with powerhouse entrepreneur and media innovator Sherrell Dorsey to break down how she built The Plug into the first Black-owned tech news publication to syndicate with Bloomberg—and why she ultimately decided to sell it. Sherrell shares her  approach to securing corporate sponsorships without chasing vanity metrics, the power of a hyper-engaged audience over a massive following, and why climate tech is the next billion-dollar opportunity Black entrepreneurs can’t afford to ignore. If you’ve ever wondered how to build, scale, and exit a media business on your own terms, this episode is packed with hard-won insights you won’t find anywhere else.

On this episode, Butternomics host Brandon Butler sits down with powerhouse entrepreneur and media innovator Sherrell Dorsey to break down how she built The Plug into the first Black-owned tech news publication to syndicate with Bloomberg&mdash;and why she ultimately decided to sell it. Sherrell shares her&nbsp; approach to securing corporate sponsorships without chasing vanity metrics, the power of a hyper-engaged audience over a massive following, and why climate tech is the next billion-dollar opportunity Black entrepreneurs can&rsquo;t afford to ignore. If you&rsquo;ve ever wondered how to build, scale, and exit a media business on your own terms, this episode is packed with hard-won insights you won&rsquo;t find anywhere else.

Butternomics: The Business of Culture takes a deep dive into the intersection of business and culture, showing how brands, entrepreneurs, and tastemakers use culture level up. Join serial entrepreneur, thought leader, and CEO of Butter.ATL, Brandon Butler (@mrsuperbran), as he brings you exclusive interviews, trends, insights, and more. Whether you're an aspiring entrepreneur or a seasoned pro, Butternomics is for you.

Butternomics: The Business of Culture takes a deep dive into the intersection of business and culture, showing how brands, entrepreneurs, and tastemakers use culture level up. Join serial entrepreneur, thought leader, and CEO of Butter.ATL, Brandon Butler (@mrsuperbran), as he brings you exclusive interviews, trends, insights, and more. Whether you're an aspiring entrepreneur or a seasoned pro, Butternomics is for you.

Butternomics the Business of Culture

Butternomics - The Business of Culture

How Sherrell Dorsey Built and Sold the First Black-Owned Tech News Syndicate

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/cbc24f3c-d849-49aa-b7c7-b29c007692f7/transcript

Advertisement