In this episode of Butternomics, Brandon Butler chops it up with Jah Rawlings, the mastermind behind AEBL, to break down how he flipped Atlanta’s basketball culture on its head. From surprise drop-ins by NBA superstar Kyrie Irving to teaming up with big brands and pulling in ATL legends like 2 Chainz and Lou Williams, Jah gives us the inside scoop on how he built AEBL into a basketball movement that’s all about the community.

In this episode of Butternomics, Brandon Butler chops it up with Jah Rawlings, the mastermind behind AEBL, to break down how he flipped Atlanta’s basketball culture on its head. From surprise drop-ins by NBA superstar Kyrie Irving to teaming up with big brands and pulling in ATL legends like 2 Chainz and Lou Williams, Jah gives us the inside scoop on how he built AEBL into a basketball movement that’s all about the community.

Butternomics: The Business of Culture takes a deep dive into the intersection of business and culture, showing how brands, entrepreneurs, and tastemakers use culture level up. Join serial entrepreneur, thought leader, and CEO of Butter.ATL, Brandon Butler (@mrsuperbran), as he brings you exclusive interviews, trends, insights, and more. Whether you're an aspiring entrepreneur or a seasoned pro, Butternomics is for you.

Butternomics: The Business of Culture takes a deep dive into the intersection of business and culture, showing how brands, entrepreneurs, and tastemakers use culture level up. Join serial entrepreneur, thought leader, and CEO of Butter.ATL, Brandon Butler (@mrsuperbran), as he brings you exclusive interviews, trends, insights, and more. Whether you're an aspiring entrepreneur or a seasoned pro, Butternomics is for you.

Butternomics the Business of Culture

Butternomics - The Business of Culture

How Jah Rawlings Built Atlanta’s Basketball Powerhouse

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/83372352-9ad4-4abc-98ea-b1f40115c97f/transcript

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