J. Carter, the visionary behind One Musicfest, joins Butternomics to break down the business behind one of the most influential mega festivals in the country, One MusicFest. From securing major brand partnerships to navigating the challenges of scaling a festival that brings out 100,000+ people in Atlanta, J. shares insights that go beyond the surface. Discover how he turned passion into a cultural staple, the strategies that helped him secure big deals, and why understanding your value is crucial in the world of brand activations and events.

J. Carter, the visionary behind One Musicfest, joins Butternomics to break down the business behind one of the most influential mega festivals in the country, One MusicFest. From securing major brand partnerships to navigating the challenges of scaling a festival that brings out 100,000+ people in Atlanta, J. shares insights that go beyond the surface. Discover how he turned passion into a cultural staple, the strategies that helped him secure big deals, and why understanding your value is crucial in the world of brand activations and events.

Butternomics: The Business of Culture takes a deep dive into the intersection of business and culture, showing how brands, entrepreneurs, and tastemakers use culture level up. Join serial entrepreneur, thought leader, and CEO of Butter.ATL, Brandon Butler (@mrsuperbran), as he brings you exclusive interviews, trends, insights, and more. Whether you're an aspiring entrepreneur or a seasoned pro, Butternomics is for you.

Butternomics: The Business of Culture takes a deep dive into the intersection of business and culture, showing how brands, entrepreneurs, and tastemakers use culture level up. Join serial entrepreneur, thought leader, and CEO of Butter.ATL, Brandon Butler (@mrsuperbran), as he brings you exclusive interviews, trends, insights, and more. Whether you're an aspiring entrepreneur or a seasoned pro, Butternomics is for you.

Butternomics the Business of Culture

Butternomics - The Business of Culture

How To Build A Mega Festival ft. J. Carter

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/4fc1be8b-1279-4472-bc01-b1d100f9527e/transcript

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