On this episode of Butternomics, our host, Brandon Butler, sits down with Wintter Alex and Chic Lauren of The Manner Co to discuss their journey from styling one of Atlanta’s most iconic music videos, “Bad and Boujee,” to building a thriving creative empire. Wintter and Chic share how they’ve navigated fashion, marketing, and community to create a business that blends style with strategic success. This conversation dives into what marketing truly means beyond advertising, how to scale authenticity, and why community remains their most valuable asset.

On this episode of Butternomics, our host, Brandon Butler, sits down with Wintter Alex and Chic Lauren of The Manner Co to discuss their journey from styling one of Atlanta&rsquo;s most iconic music videos, &ldquo;Bad and Boujee,&rdquo; to building a thriving creative empire. Wintter and Chic share how they&rsquo;ve navigated fashion, marketing, and community to create a business that blends style with strategic success. This conversation dives into what marketing truly means beyond advertising, how to scale authenticity, and why community remains their most valuable asset.

Butternomics: The Business of Culture takes a deep dive into the intersection of business and culture, showing how brands, entrepreneurs, and tastemakers use culture level up. Join serial entrepreneur, thought leader, and CEO of Butter.ATL, Brandon Butler (@mrsuperbran), as he brings you exclusive interviews, trends, insights, and more. Whether you're an aspiring entrepreneur or a seasoned pro, Butternomics is for you.

Butternomics: The Business of Culture takes a deep dive into the intersection of business and culture, showing how brands, entrepreneurs, and tastemakers use culture level up. Join serial entrepreneur, thought leader, and CEO of Butter.ATL, Brandon Butler (@mrsuperbran), as he brings you exclusive interviews, trends, insights, and more. Whether you're an aspiring entrepreneur or a seasoned pro, Butternomics is for you.

Butternomics the Business of Culture

Butternomics - The Business of Culture

From Bad and Boujee to Big Business: The Story of The Manner Co

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/866a06f7-a5da-4471-97f1-b315014ff5d9/transcript

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