On this episode of Butternomics, our host, Brandon Butler, talks with Jhordan Gibbs, co-founder of Milk + Cookies, about building one of Atlanta’s most respected music platforms from the ground up. Jhordan shares how he and his partners booked Kendrick Lamar before the fame, took their festival from the BeltLine to South Africa, and earned the trust of brands by leading with culture first. They break down the real business behind festivals, the power of community, and how to build global momentum without losing your identity.

On this episode of Butternomics, our host, Brandon Butler, talks with Jhordan Gibbs, co-founder of Milk + Cookies, about building one of Atlanta&rsquo;s most respected music platforms from the ground up. Jhordan shares how he and his partners booked Kendrick Lamar before the fame, took their festival from the BeltLine to South Africa, and earned the trust of brands by leading with culture first. They break down the real business behind festivals, the power of community, and how to build global momentum without losing your identity.

Butternomics: The Business of Culture takes a deep dive into the intersection of business and culture, showing how brands, entrepreneurs, and tastemakers use culture level up. Join serial entrepreneur, thought leader, and CEO of Butter.ATL, Brandon Butler (@mrsuperbran), as he brings you exclusive interviews, trends, insights, and more. Whether you're an aspiring entrepreneur or a seasoned pro, Butternomics is for you.

Butternomics: The Business of Culture takes a deep dive into the intersection of business and culture, showing how brands, entrepreneurs, and tastemakers use culture level up. Join serial entrepreneur, thought leader, and CEO of Butter.ATL, Brandon Butler (@mrsuperbran), as he brings you exclusive interviews, trends, insights, and more. Whether you're an aspiring entrepreneur or a seasoned pro, Butternomics is for you.

Butternomics the Business of Culture

Butternomics - The Business of Culture

Building Festivals, Community, and Legacy with Jhordan Gibbs of Milk + Cookies

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/73a912e3-e211-45d3-8e76-b2ea005722e2/transcript

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