On this episode of Butternomics, our host, Brandon Butler, talks with Fred Blankenship, morning anchor of Channel 2 Action News This Morning on WSB-TV, the voice waking up Atlanta since 2007. Fred takes us from a 12-year-old kid in Harbor City, California who wanted to be the guy inside the TV, to the biggest decision of his career: when New York’s number one market offered him the job but told him to change his name, he said no and kept Blankenship.

Brandon and Fred get into building a personal brand inside a legacy institution, why authenticity became the whole strategy, using energy and 90s hip hop to connect with a city at 4:30 in the morning, protecting your peace in a heavy business, and how Atlanta made him who he is.

On this episode of Butternomics, our host, Brandon Butler, talks with Fred Blankenship, morning anchor of Channel 2 Action News This Morning on WSB-TV, the voice waking up Atlanta since 2007. Fred takes us from a 12-year-old kid in Harbor City, California who wanted to be the guy inside the TV, to the biggest decision of his career: when New York&rsquo;s number one market offered him the job but told him to change his name, he said no and kept Blankenship.
Brandon and Fred get into building a personal brand inside a legacy institution, why authenticity became the whole strategy, using energy and 90s hip hop to connect with a city at 4:30 in the morning, protecting your peace in a heavy business, and how Atlanta made him who he is.

Butternomics: The Business of Culture takes a deep dive into the intersection of business and culture, showing how brands, entrepreneurs, and tastemakers use culture level up. Join serial entrepreneur, thought leader, and CEO of Butter.ATL, Brandon Butler (@mrsuperbran), as he brings you exclusive interviews, trends, insights, and more. Whether you're an aspiring entrepreneur or a seasoned pro, Butternomics is for you.

Butternomics: The Business of Culture takes a deep dive into the intersection of business and culture, showing how brands, entrepreneurs, and tastemakers use culture level up. Join serial entrepreneur, thought leader, and CEO of Butter.ATL, Brandon Butler (@mrsuperbran), as he brings you exclusive interviews, trends, insights, and more. Whether you're an aspiring entrepreneur or a seasoned pro, Butternomics is for you.

Butternomics the Business of Culture

Butternomics - The Business of Culture

Being Yourself Is The Whole Strategy With Fred Blankenship

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/ee247512-6f28-44d4-b867-b47b00dfe4c9/transcript