On this episode of Butternomics, Rev. Dr. Jamal Bryant sits down with host Brandon Butler to break his silence on the Target Fast and reveals exactly how 40 days of strategic economic pressure stripped $12 billion from Target's valuation. From a 9.7% drop in foot traffic to forcing the first-ever HBCU business pipeline, Bryant pulls back the curtain on the full strategy, the demands, the negotiations, and what the Black community actually won. He also shares the vision for New Birth City, a 300-acre development bringing micro homes, senior housing, and Black-owned businesses to one campus, and drops a masterclass on why boycotts without demands are just cancel culture in disguise.

On this episode of Butternomics, Rev. Dr. Jamal Bryant sits down with host Brandon Butler to break his silence on the Target Fast and reveals exactly how 40 days of strategic economic pressure stripped $12 billion from Target's valuation. From a 9.7% drop in foot traffic to forcing the first-ever HBCU business pipeline, Bryant pulls back the curtain on the full strategy, the demands, the negotiations, and what the Black community actually won. He also shares the vision for New Birth City, a 300-acre development bringing micro homes, senior housing, and Black-owned businesses to one campus, and drops a masterclass on why boycotts without demands are just cancel culture in disguise.

Butternomics: The Business of Culture takes a deep dive into the intersection of business and culture, showing how brands, entrepreneurs, and tastemakers use culture level up. Join serial entrepreneur, thought leader, and CEO of Butter.ATL, Brandon Butler (@mrsuperbran), as he brings you exclusive interviews, trends, insights, and more. Whether you're an aspiring entrepreneur or a seasoned pro, Butternomics is for you.

Butternomics: The Business of Culture takes a deep dive into the intersection of business and culture, showing how brands, entrepreneurs, and tastemakers use culture level up. Join serial entrepreneur, thought leader, and CEO of Butter.ATL, Brandon Butler (@mrsuperbran), as he brings you exclusive interviews, trends, insights, and more. Whether you're an aspiring entrepreneur or a seasoned pro, Butternomics is for you.

Butternomics the Business of Culture

Butternomics - The Business of Culture

$12 Billion in 40 Days: Rev. Jamal Bryant Breaks Silence on the Target Fast and more!

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/7b629611-11a6-4568-bf41-b43c0029175f/transcript