South Africans can identify with Taylor Swift fans that hoped to snag a ticket to see her Era Tour. Swift is a very popular artist and so there was always going to be more demand than supply. Ticketmaster was the partner to handle the sale of tickets which resulted in much anger and calls for the company to be broken up to allow for more competition.

The criticism and calls for amendments to how the ticketing industry is run is justified, but it may not change the situation without the entire supply chain being considered.