When Business Unusual first covered the story in 2018, unboxing videos were on the rise as creators and brands recognised the power of having their products demonstrated as videos to assist those thinking of buying their products to get a better sense of what they would be getting and tap into the excitement of opening something new. 

In the three years since, his parents have switched to working on the channel full time. They have signed up for multiple merchandise deals with major retails chains and their 5-year-old twins now feature in the videos too.

Colin Cullis presents a weekly insert on the Money Show with Bruce Whitfield about the innovations and disruptions that are impacting on business and you.

© Pocket.watch Ryan Kaji