Customer satisfaction is a relatively new concept, customer dissatisfaction is ancient. 

We can trace the history of poor service to a person called Nanni. The shipment of copper ore that was ordered did not arrive on time and was of poor quality. 

What makes this report remarkable is that it was sent by the unhappy merchant over 3500 years ago. 

The clay tablet is held by the British Museum and because we are living in the digital age you can see it for yourself by clicking the link.

Audio credit: TEDx Talks

Photo by chaitanya pillala on Unsplash 

Customer satisfaction is a relatively new concept, customer dissatisfaction is ancient.&nbsp;
We can trace the history of poor service to a person called Nanni. The shipment of copper ore that was ordered did not arrive on time and was of poor quality.&nbsp;
What makes this report remarkable is that it was sent by the unhappy merchant over 3500 years ago.&nbsp;
<a href="https://www.britishmuseum.org/collection/object/W_1953-0411-71">The clay tablet is held by the British Museum and because we are living in the digital age you can see it for yourself by clicking the link.</a>
Audio credit: <a href="https://youtu.be/2gxnr3r1YVU">TEDx Talks</a>
Photo by <a href="https://unsplash.com/@chaiclikz?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText">chaitanya pillala</a> on <a href="https://unsplash.com/?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText">Unsplash</a>&nbsp;

The best disruptors are focused on customers, not products, they use technology rather than fear it, they create new opportunities often where regulations don't exist and they are backed by those with deep pockets and an appetite for risk.

Colin Cullis presents stories of Business Unusual - those people and companies driving the next industrial revolution. The associated articles and videos are available here

A guide to surviving the 4th industrial revolution.

Business Unusual

The best disruptors are focused on customers, not products, they use technology rather than fear it, they create new opportunities often where regulations don't exist and they are backed by those with deep pockets and an appetite for risk.

Colin Cullis presents stories of Business Unusual - those people and companies driving the next industrial revolution. The associated articles and videos are available here

The best disruptors are focused on customers, not products, they use technology rather than fear it, they create new opportunities often where regulations don't exist and they are backed by those with deep pockets and an appetite for risk.
Colin Cullis presents stories of Business Unusual - those people and companies driving the next industrial revolution. <a href="http://www.capetalk.co.za/features/110/business-unusual">The associated articles and videos are available here</a>

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