Netflix recently announced it had lost subscribers for the 1st time and expected to lose many more.

The question is why and what it means for the TV and movie disruptor.

Returning to a Star Wars analogy Netflix was founded as an alternative to the video empires of Blockbuster that would fine you for returning a video late, they opted to let you keep the video if you wanted but you could only get another when you returned it. They also pioneered using the mail to send and return the DVDs that were the standard in the 90’s

Their plan was for Blockbuster to acquire them and to grow with the dominant player. Blockbuster were not interested in being challenged and rejected the offer.

The video empire of Blockbuster had turned the video fans on the fringe of their business into rebels and they revolted.

Netflix recently announced it had lost subscribers for the 1st time and expected to lose many more. The question is why and what it means for the TV and movie disruptor. Returning to a Star Wars analogy Netflix was founded as an alternative to the video empires of Blockbuster that would fine you for returning a video late, they opted to let you keep the video if you wanted but you could only get another when you returned it. They also pioneered using the mail to send and return the DVDs that were the standard in the 90&rsquo;s Their plan was for Blockbuster to acquire them and to grow with the dominant player. Blockbuster were not interested in being challenged and rejected the offer. The video empire of Blockbuster had turned the video fans on the fringe of their business into rebels and they revolted.

The best disruptors are focused on customers, not products, they use technology rather than fear it, they create new opportunities often where regulations don't exist and they are backed by those with deep pockets and an appetite for risk.

Colin Cullis presents stories of Business Unusual - those people and companies driving the next industrial revolution. The associated articles and videos are available here

A guide to surviving the 4th industrial revolution.

Business Unusual

The best disruptors are focused on customers, not products, they use technology rather than fear it, they create new opportunities often where regulations don't exist and they are backed by those with deep pockets and an appetite for risk.

Colin Cullis presents stories of Business Unusual - those people and companies driving the next industrial revolution. The associated articles and videos are available here

The best disruptors are focused on customers, not products, they use technology rather than fear it, they create new opportunities often where regulations don't exist and they are backed by those with deep pockets and an appetite for risk.
Colin Cullis presents stories of Business Unusual - those people and companies driving the next industrial revolution. <a href="http://www.capetalk.co.za/features/110/business-unusual">The associated articles and videos are available here</a>

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