You may not think capitalism would place an emphasis on the environment or people, but this form of it does

For profit businesses have typically optimised their operations only for profit, why put it in the name if it was not the most important factor. 

But changes to the environment and a younger generation skeptical of former generations stewardship of the planet are causing a change in where they want to see their money invested. 

Environment, Social and Governance investing is an evolution with investors expecting more from the companies they invest in. They are still expected to create value and grow, but the shift is for it to be sustainable and fair to the environment and the people involved in the industry.

Photo by Sharon Pittaway on Unsplash