Bots are often the reason sale items appear and sell out almost instantly

This story begins with the latest Xbox that looks like a small fridge, Microsoft the makers of the Xbox said that if they could win a Twitter battle of brands they would turn the meme fridge into reality and after winning the contest in April released the mini fridges for a limited sales run in October. Lots of people wanted one, most did not manage to get one, but quite a few were seen for sale on auction sites at much higher prices. 

The fridges were not bought by fans, but by a new kind of middleman that uses bot to buy high demand items to sell for a profit. Xbox has since made the fridge available again from December; those sales too seem to be plagued by bot purchases. 

Guest: Colin Cullis | Product Owner at Primedia Broadcasting 

Photo by JESHOOTS.COM on Unsplash

Bots are often the reason sale items appear and sell out almost instantly
This story begins with the latest Xbox that looks like a small fridge, Microsoft the makers of the Xbox said that if they could win a Twitter battle of brands they would turn <a href="https://www.npr.org/2021/10/20/1047638842/xbox-mini-fridge-sold-out-meme-target-preorder">the meme fridge into reality</a> and after winning the contest in April released the mini fridges for a limited sales run in October. Lots of people wanted one, most did not manage to get one, but quite a few were seen for sale on auction sites at much higher prices.&nbsp;
The fridges were not bought by fans, but by a new kind of middleman that uses bot to buy high demand items to sell for a profit. Xbox has since made the fridge available again from December; those sales too seem to be plagued by bot purchases.&nbsp;
Guest: Colin Cullis | Product Owner at Primedia Broadcasting&nbsp;
Photo by&nbsp;<a href="https://unsplash.com/@jeshoots?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText">JESHOOTS.COM</a>&nbsp;on&nbsp;<a href="https://unsplash.com/s/photos/online-shopping?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText">Unsplash</a>

The best disruptors are focused on customers, not products, they use technology rather than fear it, they create new opportunities often where regulations don't exist and they are backed by those with deep pockets and an appetite for risk.

Colin Cullis presents stories of Business Unusual - those people and companies driving the next industrial revolution. The associated articles and videos are available here

A guide to surviving the 4th industrial revolution.

Business Unusual

The best disruptors are focused on customers, not products, they use technology rather than fear it, they create new opportunities often where regulations don't exist and they are backed by those with deep pockets and an appetite for risk.

Colin Cullis presents stories of Business Unusual - those people and companies driving the next industrial revolution. The associated articles and videos are available here

The best disruptors are focused on customers, not products, they use technology rather than fear it, they create new opportunities often where regulations don't exist and they are backed by those with deep pockets and an appetite for risk.
Colin Cullis presents stories of Business Unusual - those people and companies driving the next industrial revolution. <a href="http://www.capetalk.co.za/features/110/business-unusual">The associated articles and videos are available here</a>

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