As Apple moves away from its focus on hardware it is looking to improve the offerings it offers via software and services. Its pay services and ad network are two with Apple TV another big play. The other is the work to make their watch better as a health device. When SpaceX sends its first four private astronauts to space on 15 September for a three day mission in a low Earth orbit, it will be tracking how the astronauts are doing via Apple watches and surveys via iPads.

Photo by Trac Vu on Unsplash 

As Apple moves away from its focus on hardware it is looking to improve the offerings it offers via software and services. Its pay services and ad network are two with Apple TV another big play. The other is the work to make their watch better as a health device. When SpaceX sends its&nbsp;<a href="https://en.wikipedia.org/wiki/Inspiration4">first four private astronauts to space</a>&nbsp;on 15 September for a three day mission in a low Earth orbit, it will be tracking how the astronauts are doing via Apple watches and surveys via iPads.
Photo by <a href="https://unsplash.com/@tracminhvu?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText">Trac Vu</a> on <a href="https://unsplash.com/?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText">Unsplash</a>&nbsp;

The best disruptors are focused on customers, not products, they use technology rather than fear it, they create new opportunities often where regulations don't exist and they are backed by those with deep pockets and an appetite for risk.

Colin Cullis presents stories of Business Unusual - those people and companies driving the next industrial revolution. The associated articles and videos are available here

A guide to surviving the 4th industrial revolution.

Business Unusual

The best disruptors are focused on customers, not products, they use technology rather than fear it, they create new opportunities often where regulations don't exist and they are backed by those with deep pockets and an appetite for risk.

Colin Cullis presents stories of Business Unusual - those people and companies driving the next industrial revolution. The associated articles and videos are available here

The best disruptors are focused on customers, not products, they use technology rather than fear it, they create new opportunities often where regulations don't exist and they are backed by those with deep pockets and an appetite for risk.
Colin Cullis presents stories of Business Unusual - those people and companies driving the next industrial revolution. <a href="http://www.capetalk.co.za/features/110/business-unusual">The associated articles and videos are available here</a>

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