Guest’s Background:

Brad is an entrepreneur, executive and technology advocate with over 25 years of experience in the Software as a Service (SaaS) industry. Brad started his career in software sales in 1992. He then started, and subsequently sold, Output Solutions Inc. Brad is currently the CEO of Outsource Management, Inc. (OMI) which he founded in 1999.

In 2016 Brad co-founded 366 Degrees – a Marketing Automation Platform for mid-size enterprises with Paul Sciandra.

Website: www.366degrees.co

System Steps:

Step 1: Directly engage with your connections.

Step 2: Perform social listening.

Step 3: Be savvy.

Step 4: Be flexible.

Step 5: Develop an action plan.

System Notes:

• The technology to do social selling effectively is not worth thousands of dollars. This means that small and medium-sized business can put aside an amount to scale.