In this episode, Stan Phelps, author of the Goldfish series of books, explains how a structured customer experience system and clear process can unlock sustainable business growth by focusing on the experience you provide to your current customers.

Most business owners avoid documenting their core business processes (even though they’re key to building a business that works without them) so we decided to do if for them. We interview industry experts and have them share their best small business systems and processes. Our team then converts those interviews into procedure templates that you can duplicated, customised and deployed within your business. 

It’s the quickest, easiest and efficient way to build a systemised business.

Business Processes Simplified Podcast

Business Processes Simplified By SYSTEMology

S4:E2 The Customer Experience System - Purple Goldfish Review with Stan Phelps

In this episode, we sit down with organizational leadership expert and author, David Rendall, to discuss the absolute essentials for impactful leadership and business growth. David argues that while most business owners excel at their technical craft, true success and scalability come down to mastering the foundational principles of leading people. He dives into his four factors of effective leadership and explains why self-control and personal mastery are the most critical starting points for any leader.

S4:E3 Factors of Effective Leadership with David Rendall

In this episode, we take you behind the scenes with Shannon and Ryan Smit of Smart Business Solutions. They explain how structured systems and strategic AI automation not only led to massive efficiency gains, saving over 1,000 hours on a single task, but also created capacity for higher-value client work. This story is the blueprint every business owner needs for scaling, regardless of their industry.

Automating Your SOPs: What Actually Works (Real Case Study) with Shannon & Ryan Smit

In this episode, George Pesansky explains the concept of ·superperformance·, a state where your team and systems operate autonomously at peak efficiency. Learn how to identify and standardize your "best day" to build a business that consistently creates value.

In this episode, George Pesansky explains the concept of “superperformance”, a state where your team and systems operate autonomously at peak efficiency. Learn how to identify and standardize your "best day" to build a business that consistently creates value.

S4:E2 The Customer Experience System - Purple Goldfish Review with Stan Phelps

Business Processes Simplified Podcast

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Business Processes Simplified By SYSTEMology

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