What’s the first step in creating any business marketing? Develop your target audience personas. The old adage, if you aim at nothing, you’ll hit it every time, is equally true in marketing. If you don’t have a clear target audience, you will not connect with anyone. Follow this three-step process by Declan Dunn that will help you define your audience personas with ease.

Guest’s Background:

Declan Dunn’s been a pioneering insider in the fields of online education, corporate performance enhancement and online marketing since 1995. This unusual skill set allows him to bring people together in business settings large and small, enhance their relationships, and then empower them to monetize those relationships.

His passionate presentations based on results have been shared from San Francisco to Shenzhen, Australia, London, and at major industry conferences.

Today he helps companies by growing their audience, identifying key revenue models, and executing the plan while building data assets that add value. The key is integrating digital – social and mobile connections – into the traditional Internet business model. He is called in to conduct business development and recommend key paths for growth, helping 11 companies get acquired or go IPO and teaching over 60 million students.

He is also the founder of one of the first social networks dedicated to education by Adobe for its Social Impact in Media, which has taught over 50 million 6-12th grade students worldwide.

Identify Your Target Audience – Overview
The diversity of your market is usually divided into 60% one person, 30% another and 10% the other.
To personalise the lead process, focus on developing the 3 personas.
Who: age, gender, demographics of your audience.
Where: their location and online habits.
Key challenges: understand and define their problem.
Messaging: where and how do they learn and communicate.

Step 1: Persona development through search and trigger words

Step 2: Persona development through social channels

Step 3: Persona development through messaging by the numbers.

How to Measure Success
Understand the 4 types of customers:

Raw leads: paid inbound and social media marketing.
Qualified leads: reviewed and followed up for phone calls from sales.
A phone call or in-person meeting.
Sales: having purchased your product/service.
Use Personas Key Performance Indicators (KPI)

Conversion to social lead: raw leads from initial contact on social.
Conversion rate – social leads to qualified leads by social channel.
Cost per qualified leads – before the call.
Cost per phone or in person meeting – do they show up?

What&rsquo;s the first step in creating any business marketing? Develop your target audience personas. The old adage, if you aim at nothing, you&rsquo;ll hit it every time, is equally true in marketing. If you don&rsquo;t have a clear target audience, you will not connect with anyone. Follow this three-step process by Declan Dunn that will help you define your audience personas with ease.
Guest&rsquo;s Background:
Declan Dunn&rsquo;s been a pioneering insider in the fields of online education, corporate performance enhancement and online marketing since 1995. This unusual skill set allows him to bring people together in business settings large and small, enhance their relationships, and then empower them to monetize those relationships.
His passionate presentations based on results have been shared from San Francisco to Shenzhen, Australia, London, and at major industry conferences.
Today he helps companies by growing their audience, identifying key revenue models, and executing the plan while building data assets that add value. The key is integrating digital &ndash; social and mobile connections &ndash; into the traditional Internet business model. He is called in to conduct business development and recommend key paths for growth, helping 11 companies get acquired or go IPO and teaching over 60 million students.
He is also the founder of one of the first social networks dedicated to education by Adobe for its Social Impact in Media, which has taught over 50 million 6-12th grade students worldwide.
Identify Your Target Audience &ndash; Overview
<ul>
<li>The diversity of your market is usually divided into 60% one person, 30% another and 10% the other.</li>
<li>To personalise the lead process, focus on developing the 3 personas.</li>
<li>Who: age, gender, demographics of your audience.</li>
<li>Where: their location and online habits.</li>
<li>Key challenges: understand and define their problem.</li>
<li>Messaging: where and how do&nbsp;they learn and communicate.</li>
</ul>
Step 1: Persona development through search and trigger words
Step 2: Persona development through social channels
<ul></ul>
<ul></ul>
Step 3: Persona development through&nbsp;messaging by the numbers.
<ul></ul>
How to Measure&nbsp;Success
<ul>
<li>Understand the 4 types of customers:
<ul>
<li>Raw leads:&nbsp;paid inbound and social media marketing.</li>
<li>Qualified leads:&nbsp;reviewed and followed up for phone calls from sales.</li>
<li>A phone call or in-person meeting.</li>
<li>Sales:&nbsp;having purchased your product/service.</li>
</ul>
</li>
</ul>
<ul>
<li>Use Personas Key Performance Indicators (KPI)
<ul>
<li>Conversion to social lead:&nbsp;raw leads from initial contact on social.</li>
<li>Conversion rate&nbsp;&ndash; social leads to qualified leads by social channel.</li>
<li>Cost per qualified leads&nbsp;&ndash; before the call.</li>
<li>Cost per phone or in person meeting&nbsp;&ndash; do they show up?</li>
</ul>
</li>
</ul>

Most business owners avoid documenting their core business processes (even though they’re key to building a business that works without them) so we decided to do if for them. We interview industry experts and have them share their best small business systems and processes. Our team then converts those interviews into procedure templates that you can duplicated, customised and deployed within your business. 

It’s the quickest, easiest and efficient way to build a systemised business.

Business Processes Simplified Podcast

Business Processes Simplified By SYSTEMology

What's the first step in creating any business marketing? Develop your target audience personas. The old adage, if you aim at nothing, you'll hit it every time, is equally true in marketing. If you don't have a clear target audience, you will not connect with anyone. Follow this three-step process by Declan Dunn that will help you define your audience personas with ease.

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