Guest’s Background:

Simon Kelly is a Melbourne based website consultant, designer and web developer that helps businesses get better results from their websites. He helps businesses generate more leads and more revenue through their websites.

He believes that websites are key to a successful digital strategy and he sees many businesses failing with their marketing due to a website that is outdated, hard to navigate and does not generate leads.

That’s where his focus lies – on creating websites that are easy to use, gorgeously designed and work hard to generate leads and sales every day.

Specialities:

One of his key speciality areas is with hotels, motels and venues that he helps improve booking rates, reduce third party booking fees, and increase website exposure.

Another speciality area is with eCommerce websites, working with site owners to optimise their website for lead capture and sales.

His Process:

To achieve success, he starts with a detailed discovery process. This leaves no stone unturned as they get to the core of what makes the business unique and who the ideal customers are.

He then develops a digital strategy blueprint that outlines how to achieve goals with a focus on the website as the hub of this strategy.

Website: www.renegade-empire.com

PURPOSE / OUTCOME

Once the process is complete, you will have a system for preparing, creating, testing and sending a highly engaging newsletter.

WHY IT’S IMPORTANT

Sending email communications to your list is important to stay top of mind, which helps to build your authority, increase engagement in your list, and increase the likelihood of closing more deals with more prospects.

WHAT YOU WILL NEED BEFORE DOING THIS

Marketing Tool: Mailchimp / Active Campaign / other

Logins / URLs to access the systems: (Logins / Passwords shared via LastPass) 

OVERVIEW

Overview

Set up (one-time)

Find articles

Prepare images

Prepare content

Create Newsletter

Test and Deliver

Share

Finish here

STEPS TO DO IT

1 – Set up (one-time)

2 – Create New Edition

3 – Prepare Images

4 – Prepare content

5 – Create Newsletter

6 – Test and Deliver

7 – Share

8 – Finish here

Guest&rsquo;s Background:
Simon Kelly is a Melbourne based website consultant, designer and web developer that helps businesses get better results from their websites. He helps businesses generate more leads and more revenue through their websites.
He believes that websites are key to a successful digital strategy and he sees many businesses failing with their marketing due to a website that is outdated, hard to navigate and does not generate leads.
That&rsquo;s where his focus lies &ndash; on creating websites that are easy to use, gorgeously designed and work hard to generate leads and sales every day.
Specialities:
One of his key speciality areas is with hotels, motels and venues that he helps improve booking rates, reduce third party booking fees, and increase website exposure.
Another speciality area is with eCommerce websites, working with site owners to optimise their website for lead capture and sales.
His Process:
To achieve success, he starts with a detailed discovery process. This leaves no stone unturned as they get to the core of what makes the business unique and who the ideal customers are.
He then develops a digital strategy blueprint that outlines how to achieve goals with a focus on the website as the hub of this strategy.
Website:&nbsp;<a href="https://www.renegade-empire.com/">www.renegade-empire.com</a>
PURPOSE / OUTCOME
Once the process is complete, you will have a system for preparing, creating, testing and sending a highly engaging newsletter.
<hr>
WHY IT&rsquo;S IMPORTANT
Sending email communications to your list is important to stay top of mind, which helps to build your authority, increase engagement in your list, and increase the likelihood of closing more deals with more prospects.
<hr>
WHAT YOU WILL NEED BEFORE DOING THIS
Marketing Tool: Mailchimp&nbsp;/ Active Campaign / other
Logins / URLs to access the systems: (Logins / Passwords shared via LastPass)&nbsp;
<hr>
OVERVIEW
Overview
Set up (one-time)
Find articles
Prepare images
Prepare content
Create Newsletter
Test and Deliver
Share
Finish here
<hr>
STEPS TO DO IT
1 &ndash; Set up (one-time)
2 &ndash; Create New Edition
3 &ndash; Prepare Images
4 &ndash; Prepare content
5 &ndash; Create Newsletter
6 &ndash; Test and Deliver
7 &ndash; Share
8 &ndash; Finish here

Most business owners avoid documenting their core business processes (even though they’re key to building a business that works without them) so we decided to do if for them. We interview industry experts and have them share their best small business systems and processes. Our team then converts those interviews into procedure templates that you can duplicated, customised and deployed within your business. 

It’s the quickest, easiest and efficient way to build a systemised business.

Business Processes Simplified Podcast

Business Processes Simplified By SYSTEMology

You’ll no doubt be aware that sending a newsletter to your existing customers on a regular basis is not only a great way to engage with them, but also a way to promote new products and services and give other important updates that your company might have. And it isn’t actually as overwhelming as you think it may be when you have a system to follow on exactly how to go about doing it.

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