In this episode, Lee uses the weekend dance floor as an insightful analogy for your business and customer needs.

‘If you want to keep your dancefloor full you need to focus on the needs of your customers and understand who you are as a business’

Listen in to find out how to keep everyone on the dancefloor and happy.

KEY TAKEAWAYS
Continuous improvement

You should always try and start with the needs of the customer and ensure this is aligned with your purpose.
3 levels of customer experience

The basic needs of the customer are being met.

How easy or effortless is the experience for the customer?

The competitive edge – creating an enjoyable experience.
The basic needs

There are potentially different trends in customer need over time.
You have to be flexible enough to change what you’re doing to satisfy your customer before it’s too late and they leave.
You have to constantly be reviewing your location to ensure you are offering the right service and product for your customer.
Listen to your customers and meet their requests. If the request is random you have a decision to make. The decision will depend on several factors and you will have to manage the expectations of customers.

Make sure you provide feedback so that customers know what will happen next and

develop your products based on customer feedback and comments.

It's important to recognise the multitude of similarities between the real world and the work world, your personal life and your professional life.

BEST MOMENTS

‘Vaguely remember the days’

‘Each weekend you may venture out for a drink, what might you observe that could help you win at work’

‘This was my life as a town centre DJ every weekend for 13 years’

‘All organisations should strive for these’

‘Actual needs based on the time of the night, different trends of customer need’

‘To match the music to the majority of the customers so they enjoy themselves and want to come back’

‘To keep the customers in the pub as long as possible, because they are enjoying themselves’

‘It needs to satisfy your purpose’

‘If you are a specialist then what you do is different to everyone else’

‘You have to be flexible’

‘What has this got to do with continuous improvement and business?’

VALUABLE RESOURCES

https://itunes.apple.com/gb/podcast/business-problems-solved-podcast/id1444154403?mt=2

ABOUT THE HOST

For the last 15 years, I have been a multi-sector internal or external business improvement consultant, building the improved capability of individuals, teams and businesses.

In my spare time, I enjoy spending time with my two young children Jack & India. I also enjoy listening to and reading business & personal development material.

Lee Houghton is “THE Business Problem Solver”, a Management Consultant, CX Specialist and Keynote Speaker.

CONTACT METHOD

You can contact Lee Houghton on 07813342194

Lee@leehoughton.com

www.linkedin.com/in/lhoughton/

In this episode, Lee uses the weekend dance floor as an insightful analogy for your business and customer needs.
&lsquo;If you want to keep your dancefloor full you need to focus on the needs of your customers and understand who you are as a business&rsquo;
Listen in to find out how to keep everyone on the dancefloor and happy.
KEY TAKEAWAYS
<ul>
<li>Continuous improvement</li>
</ul>
You should always try and start with the needs of the customer and ensure this is aligned with your purpose.
<ul>
<li>3 levels of customer experience</li>
</ul>
The basic needs of the customer are being met.
How easy or effortless is the experience for the customer?
The competitive edge &ndash; creating an enjoyable experience.
<ul>
<li>The basic needs</li>
</ul>
There are potentially different trends in customer need over time.
<ol>
<li>You have to be flexible enough to change what you&rsquo;re doing to satisfy your customer before it&rsquo;s too late and they leave.</li>
<li>You have to constantly be reviewing your location to ensure you are offering the right service and product for your customer.</li>
<li>Listen to your customers and meet their requests. If the request is random you have a decision to make. The decision will depend on several factors and you will have to manage the expectations of customers.</li>
</ol>
Make sure you provide feedback so that customers know what will happen next and
develop your products based on customer feedback and comments.
It's important to recognise the multitude of similarities between the real world and the work world, your personal life and your professional life.
BEST MOMENTS
&lsquo;Vaguely remember the days&rsquo;
&lsquo;Each weekend you may venture out for a drink, what might you observe that could help you win at work&rsquo;
&lsquo;This was my life as a town centre DJ every weekend for 13 years&rsquo;
&lsquo;All organisations should strive for these&rsquo;
&lsquo;Actual needs based on the time of the night, different trends of customer need&rsquo;
&lsquo;To match the music to the majority of the customers so they enjoy themselves and want to come back&rsquo;
&lsquo;To keep the customers in the pub as long as possible, because they are enjoying themselves&rsquo;
&lsquo;It needs to satisfy your purpose&rsquo;
&lsquo;If you are a specialist then what you do is different to everyone else&rsquo;
&lsquo;You have to be flexible&rsquo;
&lsquo;What has this got to do with continuous improvement and business?&rsquo;
VALUABLE RESOURCES
<a href="https://itunes.apple.com/gb/podcast/business-problems-solved-podcast/id1444154403?mt=2">https://itunes.apple.com/gb/podcast/business-problems-solved-podcast/id1444154403?mt=2</a>
ABOUT THE HOST
For the last 15 years, I have been a multi-sector internal or external business improvement consultant, building the improved capability of individuals, teams and businesses.
In my spare time, I enjoy spending time with my two young children Jack &amp; India. I also enjoy listening to and reading business &amp; personal development material.
Lee Houghton is &ldquo;THE Business Problem Solver&rdquo;, a Management Consultant, CX Specialist and Keynote Speaker.
CONTACT METHOD
You can contact Lee Houghton on 07813342194
<a href="mailto:Lee@leehoughton.com">Lee@leehoughton.com</a>
<a href="http://www.linkedin.com/in/lhoughton/">www.linkedin.com/in/lhoughton/</a>

WARNING - This podcast WILL challenge your thinking.

Welcome to Business Problems Solved!

In this podcast we help you solve your business problems by providing real examples and practical approaches to make today better than yesterday. 

Introducing your host, the multi-sector, self-professed ‘most improved improvement person’ and qualified Business Problem Solver

Lee Houghton (pronounced Hawton)

You can contact Lee on LinkedIn, Facebook, Instagram or Twitter by searching for Lee Houghton THE Business Problem Solver or via visiting www.leehoughton.com for more content and to solve your business problems.

And remember – saying you know how to do it, is not doing it …

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