The clothing brand associated with preppy kids established itself early on in the 1980s but found itself floundering after focusing on more high-priced products. This is the story of how a brand nearly priced itself out of the market.

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<p>The clothing brand associated with preppy kids established itself early on in the 1980s but found itself floundering after focusing on more high-priced products. This is the story of how a brand nearly priced itself out of the market.</p><p> </p> Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

For many companies, there’s a definitive moment that could determine success or failure. What do you do when you find yourself at The Brink?

Business on the Brink

The Brink Gets Preppy with J Crew

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/02415440-26c6-406d-afd2-ae3200123ed6/transcript