Between soda pop and sparkling water, there was Clearly Canadian, a collection of fruit-flavored drinks that created a new market. But it's one thing to invent a new category and another entirely to hold onto market share.

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<p>Between soda pop and sparkling water, there was Clearly Canadian, a collection of fruit-flavored drinks that created a new market. But it's one thing to invent a new category and another entirely to hold onto market share.</p><p> </p> Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

For many companies, there’s a definitive moment that could determine success or failure. What do you do when you find yourself at The Brink?

Business on the Brink

The Brink Enjoys a Clearly Canadian Beverage

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/5e14e3c2-6964-4d90-ba57-ae32000ff7ec/transcript