A little alien who wanted to phone home proved to be a big win for a candy product from Hershey's and it launched an era of product placement in film. But what's the story behind the name Reese's anyway?

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<p>A little alien who wanted to phone home proved to be a big win for a candy product from Hershey's and it launched an era of product placement in film. But what's the story behind the name Reese's anyway?</p><p> </p> Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

For many companies, there’s a definitive moment that could determine success or failure. What do you do when you find yourself at The Brink?

Business on the Brink

Reese's Pieces

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/13828039-ce27-4dd9-9ee2-ae320009963c/transcript