Business on the BrinkBusiness on the Brink

Old Spice: Not Your Grandfather's Marketing

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The Old Spice brand was in danger of forever being associated with the idea of smelling like your grandpa. So how did an innovative ad campaign turn things around? I'm on a horse!

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Business on the Brink

For many companies, there’s a definitive moment that could determine success or failure. What do you 
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