Business on the BrinkBusiness on the Brink

Chilling Out with the Coolest Cooler

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A Kickstarter campaign with a $50,000 goal to fund a beverage cooler with lots of bonus features topped 13 million, so why does the Coolest Cooler end up on so many crowdfunding failure lists?

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Business on the Brink

For many companies, there’s a definitive moment that could determine success or failure. What do you 
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