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“Beauty is revealed, not applied”

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This week, Kim Roxie—founder & CEO of Lamik Beauty, a makeup line for women of color made with vegan, natural and organic ingredients—discusses the mission behind creating the clean beauty makeup line that she wished her mother had. From at-risk to risk-taker, Kim’s grace, kindness, and beauty are revealed in how she overcame adversity to become such a changemaker in the beauty industry. Today, she is a maverick shaping the economy in her hometown of Houston, and even has June 23rd named “Kim Roxie Day” for her contributions.


Kim leaves us with several key learnings on her path to reach this point of success and celebration. Kim and LAMIK Beauty have been featured on QVC, HSN, CBS News with Gayle King, and more. She also holds the title of first black-owned clean makeup brand carried by the major beauty specialty retailer—Ulta:

  • “To come out of that environment and not become what you’re told, it’s pretty transformational.”

  • “If your kids make a mistake, don’t label them for what they’ve done. Sometimes things happen.”

  • “It’s actually you showing more of who you are that reveals your beauty.”

  • “I had a gift for doing eyebrows. When I got diagnosed with alopecia, that was my calling card.”

  • “I’m not going to act like I still don’t grieve my hair sometimes. It’s the love and kindness people show that makes a difference. 

  • “My responsibility is to be ready when the opportunity comes.”


Bio: Southern belle, seasoned makeup artist, licensed esthetician and member of the Cosmetic Executive Women (CEW), Kim Roxie experienced firsthand how WOC have been overlooked in the clean beauty market. At the age of 21, with a $500 investment, she opened her own makeup shop that catered to multicultural women in her hometown, Houston, TX. After running it for 14 years, in 2020, Roxie launched LAMIK Beauty as an e-commerce clean beauty company making LAMIK the first black-owned clean makeup brand carried by the major beauty specialty retailer, changing the clean beauty game in Houston, Texas and beyond.


Roxie has received numerous awards including the Barack Obama and Joe Biden Lifetime Achievement Award for Community Service, one of the Houston Business Journal’s “40 under 40,” one of the Innovation Map Award’s “Top Founder under 40”, one of the American Business Journal’s Most Influential Young Executives and “one of the 30 Black Stars” by Face2Face Africa. The City of Houston formally named June 23rd as Kim Roxie day in her honor.


“I worked 7 days a week. I’ve helped thousands and thousands of women with their makeup and eyebrows. To then be upfront helping millions of people at one time was just a dream come true.”


Tune in to learn more from Kendra and Kim!

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