Fifteen years ago, at the inaugural season of IPL, eight franchises were bought for around $724 million. In 2023, five teams for season 1 of Women's Premier League ( WPL) were bought for a cumulative $572 million. It took 26 years for the US women's basketball team to fetch a $1 billion valuation. So if you thought cricket was a gentleman's game you must have been living under a rock. Top corporates Reliance, Adani, JSW, Diageo or brands like Puma and Mastercard have sensed an untapped potential in a cohort that represents the country's 49%. Hosts Arijit Barman & Karan Ravishankar ask Rajesh V. Menon, VP & Head, Royal Challengers Bangalore,  Shreya Sachdev, Head of Marketing at Puma &  Manasi Narasimhan, Vice President & Head, Marketing South Asia at Mastercard the path to monetisation and beyond.



Credits: ThePapar.com, Hotstar, SonyLiv, ICC, England & Wales Cricket Board, cricket.com.au, Fancode

Fifteen years ago, at the inaugural season of IPL, eight franchises were bought for around $724 million. In 2023, five teams for season 1 of Women's Premier League ( WPL) were bought for a cumulative $572 million. It took 26 years for the US women's basketball team to fetch a $1 billion valuation. So if you thought cricket was a gentleman's game you must have been living under a rock. Top corporates Reliance, Adani, JSW, Diageo or brands like Puma and Mastercard have sensed an untapped potential in a cohort that represents the country's 49%. Hosts Arijit Barman &amp; Karan Ravishankar ask Rajesh V. Menon, VP &amp; Head, Royal Challengers Bangalore,  Shreya Sachdev, Head of Marketing at Puma &amp;  Manasi Narasimhan, Vice President &amp; Head, Marketing South Asia at Mastercard the path to monetisation and beyond.
 
Credits: ThePapar.com, Hotstar, SonyLiv, ICC, England &amp; Wales Cricket Board, cricket.com.au, Fancode

Laying bare the business side of all the sports we love - directly from the ones who know it best. CEOs, Coaches, Players, and Agents break it down for you - dazzling deals, broken promises, contracts and conflicts --- on the field and off it, in board rooms. Negotiation masterstrokes or the brutal war over rights - this is the Business of Sports.

Laying bare the business side of all the sports we love - directly from the ones who know it best. CEOs, Coaches, Players, and Agents break it down for you - dazzling deals, broken promises, contracts and conflicts --- on the field and off it, in board rooms. Negotiation masterstrokes or the brutal war over rights - this is the Business of Sports.

Laying bare the business side of all the sports we love - it is game time with Business of Sports.

Business of Sports

The Indian sports industry spend surpassed Rs 9,500 crore in 2021 and is set to post strong growth. Development is taking place on several fronts. PEs, VCs and SPACs are joining the financing bandwagon. Technology and data continue to gain prominence in sports. Mushrooming of professional sports leagues and record-breaking deals, be it auctions, sponsorships, or partnerships.

ET Business of Sports is where industry insiders and decision-makers talk about the business that goes on behind the scenes of your favourite sports. Audio on. Game on.

The Indian sports industry spend surpassed Rs 9,500 crore in 2021 and is set to post strong growth. Development is taking place on several fronts. PEs, VCs and SPACs are joining the financing bandwagon. Technology and data continue to gain prominence in sports. Mushrooming of professional sports leagues and record-breaking deals, be it auctions, sponsorships, or partnerships.
ET Business of Sports is where industry insiders and decision-makers talk about the business that goes on behind the scenes of your favourite sports. Audio on. Game on.

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