On part 1 of this special two part episode we introduce our guest co-host Shiv Burman from our knowledge partners Burman Sports as we speak to some of the sharpest minds of the sports industry - G Srinivasan, someone who has worked across all aspects of the sports universe, Sudhir Shukla, a marketing and brand management guru, Hrishikesh Shende, formerly of Adidas and Rakesh Patel, founder of Bharat Army as we break down the different types of Indian fans and ask the question - why are leagues and teams struggling to optimise fan monetisation and what are the challenges in a diverse socio-economic country like India

On part 1 of this special two part episode we introduce our guest co-host Shiv Burman from our knowledge partners Burman Sports as we speak to some of the sharpest minds of the sports industry - G Srinivasan, someone who has worked across all aspects of the sports universe, Sudhir Shukla, a marketing and brand management guru, Hrishikesh Shende, formerly of Adidas and Rakesh Patel, founder of Bharat Army as we break down the different types of Indian fans and ask the question - why are leagues and teams struggling to optimise fan monetisation and what are the challenges in a diverse socio-economic country like India

Laying bare the business side of all the sports we love - directly from the ones who know it best. CEOs, Coaches, Players, and Agents break it down for you - dazzling deals, broken promises, contracts and conflicts --- on the field and off it, in board rooms. Negotiation masterstrokes or the brutal war over rights - this is the Business of Sports.

Laying bare the business side of all the sports we love - directly from the ones who know it best. CEOs, Coaches, Players, and Agents break it down for you - dazzling deals, broken promises, contracts and conflicts --- on the field and off it, in board rooms. Negotiation masterstrokes or the brutal war over rights - this is the Business of Sports.

Laying bare the business side of all the sports we love - it is game time with Business of Sports.

Business of Sports

The Indian sports industry spend surpassed Rs 9,500 crore in 2021 and is set to post strong growth. Development is taking place on several fronts. PEs, VCs and SPACs are joining the financing bandwagon. Technology and data continue to gain prominence in sports. Mushrooming of professional sports leagues and record-breaking deals, be it auctions, sponsorships, or partnerships.

ET Business of Sports is where industry insiders and decision-makers talk about the business that goes on behind the scenes of your favourite sports. Audio on. Game on.

The Indian sports industry spend surpassed Rs 9,500 crore in 2021 and is set to post strong growth. Development is taking place on several fronts. PEs, VCs and SPACs are joining the financing bandwagon. Technology and data continue to gain prominence in sports. Mushrooming of professional sports leagues and record-breaking deals, be it auctions, sponsorships, or partnerships.
ET Business of Sports is where industry insiders and decision-makers talk about the business that goes on behind the scenes of your favourite sports. Audio on. Game on.

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