Have you ever wondered what it takes for live cricket to come to your drawing room on your television sets? On the next episode of The Business Called Cricket, Sanjog Gupta, The Head of Sports, Star India breaks down all the complication functions and gives us insight into a fascinating world of Cricket Broadcasting 

Ravi Ashwin’s 400 Test wickets or Axar Patel’s 27 wickets in the series have been stories that fans have feasted on during the recently concluded India vs England series. Broadcasters amplify stories like these and connect with the fans, a new dimension to Cricket Broadcasting. In the next episode of the Business Called Cricket, Sanjog Gupta, The Head of Sports at Star India tells us how his job is to provide context to content (the cricket matches) to make viewership grow with each series.

Have you ever wondered what it takes for live cricket to come to your drawing room on your television sets? On the next episode of The Business Called Cricket, Sanjog Gupta, The Head of Sports, Star India breaks down all the complication functions and gives us insight into a fascinating world of Cricket Broadcasting&nbsp;
Ravi Ashwin&rsquo;s 400 Test wickets or Axar Patel&rsquo;s 27 wickets in the series have been stories that fans have feasted on during the recently concluded India vs England series. Broadcasters amplify stories like these and connect with the fans, a new dimension to Cricket Broadcasting. In the next episode of the Business Called Cricket, Sanjog Gupta, The Head of Sports at Star India tells us how his job is to provide context to content (the cricket matches) to make viewership grow with each series.

In cricket or life you never want to get beaten. But the game can bite you, and you can get BITTEN. BITTEN by the game OR SMITTEN by its characters, whatever one may choose to call happened to me in my teens. As a kid in a Bengali household I was often the victim of mum’s pathological hatred for the game. ‘Baba porte Bosho’ (get on with your books), she would say, when a generation was being charmed by a man called Sachin Tendulkar, the guile of Shane Warne, Anil Kumble’s grit or Laxman/Dravid’s magnificence... it often felt cruel.... Despite Mum’s million warnings, Cricket did BITE me, but it also taught me to BEAT the odds in life.

As Cricketers try to stay relevant through instagram posts and tweets, how is the cricket economy coping with the virus? A show on how the industry is planning for the game’s future. There is a huge interest in the resumption of this 13 billion dollar economy. A look at the cricket industry through the lenses of the cricketers and the team itself !:

In cricket or life you never want to get beaten. But the game can bite you, and you can get BITTEN. BITTEN by the game OR SMITTEN by its characters, whatever one may choose to call happened to me in my teens. As a kid in a Bengali household I was often the victim of mum&rsquo;s pathological hatred for the game. &lsquo;Baba porte Bosho&rsquo; (get on with your books), she would say, when a generation was being charmed by a man called Sachin Tendulkar, the guile of Shane Warne, Anil Kumble&rsquo;s grit or Laxman/Dravid&rsquo;s magnificence... it often felt cruel.... Despite Mum&rsquo;s million warnings, Cricket did BITE me, but it also taught me to BEAT the odds in life.
As Cricketers try to stay relevant through instagram posts and tweets, how is the cricket economy coping with the virus? A show on how the industry is planning for the game&rsquo;s future. There is a huge interest in the resumption of this 13 billion dollar economy. A look at the cricket industry through the lenses of the cricketers and the team itself !:

The Business Called Cricket

As Indian Cricket resumes through IPL in the middle of the pandemic, NDTV's Deputy Editor Rica Roy speaks to some of her favourite characters in the Game about 'new normal' and how their time in the lockdown was. Her podcast "The Business Called Cricket" shines a light on cricket stars and the ones who make them. It's a 360 view of the cricket business through the eyes of those who matter.  

As Indian Cricket resumes through IPL in the middle of the pandemic, NDTV's Deputy Editor Rica Roy speaks to some of her favourite characters in the Game about 'new normal' and how their time in the lockdown was. Her podcast "The Business Called Cricket" shines a light on cricket stars and the ones who make them. It's a 360 view of the cricket business through the eyes of those who matter.&nbsp;&nbsp;

The Business called Cricket

EP-5 Sanjog Gupta

When the pandemic shut the world down and forced people to stay indoors, sporting activities came to a grinding halt, there was one country in the world where cricketers and employees of the board gave themselves to the nation’s cause and because of corona warriors. Bhutan cricket also got an ICC award for Cricket for Good. Listen to their story in the next episode of Business called cricket- how they used the power of the game to help and heal

When the pandemic shut the world down and forced people to stay indoors, sporting activities came to a grinding halt, there was one country in the world where cricketers and employees of the board gave themselves to the nation&rsquo;s cause and because of corona warriors. Bhutan cricket also got an ICC award for Cricket for Good. Listen to their story in the next episode of Business called cricket- how they used the power of the game to help and heal

EP-9 Damber Gurung

In a conscious effort, cricket is doing away with its boy’s club image, and becoming an inclusive sport. The ICC is creating opportunities for women who love the sport to play an active role in running of the game in their countries and worldwide. In the next episode of Business Called Cricket , Rica Roy speaks to the Chief Mentor of ICC’s all new initiative 100%cricket Future Leader’s Programme to understand where the future of women in cricket lie.

In a conscious effort, cricket is doing away with its boy&rsquo;s club image, and becoming an inclusive sport. The ICC is creating opportunities for women who love the sport to play an active role in running of the game in their countries and worldwide. In the next episode of Business Called Cricket , Rica Roy speaks to the Chief Mentor of ICC&rsquo;s all new initiative 100%cricket Future Leader&rsquo;s Programme to understand where the future of women in cricket lie.

EP-8 Belinda Clark

Lisa Sthalekar was the leading all rounder in the world when the ICC rankings for women were introduced. She was the first woman to score 1000 runs and take 100 wickets in ODIS. Today she plies her trade in the commentary box, her voice making an impact. Listen to the former Australian Women’s Captain on the Business Called Cricket 


Lisa Sthalekar was overcome by emotions when last year, in front of a record crowd at the MCG, Australia won the ICC World T20s. She wasn’t just a commentator on that day but a mentor for some of the super girls in the Aussie team. Lisa is open to doing a similar job for Team India too. On the next episode of the Business Called Cricket, Sthalekar speaks about the evolution of Australian and Indian women’s team and the life for them after cricket. She will also be head in the com-box during the IPL.

Lisa Sthalekar was the leading all rounder in the world when the ICC rankings for women were introduced. She was the first woman to score 1000 runs and take 100 wickets in ODIS. Today she plies her trade in the commentary box, her voice making an impact. Listen to the former Australian Women&rsquo;s Captain on the Business Called Cricket&nbsp;
 Lisa Sthalekar was overcome by emotions when last year, in front of a record crowd at the MCG, Australia won the ICC World T20s. She wasn&rsquo;t just a commentator on that day but a mentor for some of the super girls in the Aussie team. Lisa is open to doing a similar job for Team India too. On the next episode of the Business Called Cricket, Sthalekar speaks about the evolution of Australian and Indian women&rsquo;s team and the life for them after cricket. She will also be head in the com-box during the IPL.

EP-5 Sanjog Gupta

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