Cricket is the most marketable sport in India and so are the cricketers. In this universe where values of sportsmen are defined by auction prices some like Mustafa Ghose, the CEO of JSW Sport goes beyond it to find the diamond to invest in. His latest pick is Rishabh Pant. This week hear Mustafa Ghouse on the Business Called Cricket 

Former Indian Davis Cup Star and now an ace Sports marketeer, Mustafa Ghouse is on the Business Called Cricket this week. He tells Rica Roy on why he was drawn to the gen-next hero Rishabh Pant even before his Brisbane heroics and how he plans to mould Pant’s off field persona. Mustafa is not just getting him money but mentorship as well

Cricket is the most marketable sport in India and so are the cricketers. In this universe where values of sportsmen are defined by auction prices some like Mustafa Ghose, the CEO of JSW Sport goes beyond it to find the diamond to invest in. His latest pick is Rishabh Pant. This week hear Mustafa Ghouse on the Business Called Cricket&nbsp;
Former Indian Davis Cup Star and now an ace Sports marketeer, Mustafa Ghouse is on the Business Called Cricket this week. He tells Rica Roy on why he was drawn to the gen-next hero Rishabh Pant even before his Brisbane heroics and how he plans to mould Pant&rsquo;s off field persona. Mustafa is not just getting him money but mentorship as well

In cricket or life you never want to get beaten. But the game can bite you, and you can get BITTEN. BITTEN by the game OR SMITTEN by its characters, whatever one may choose to call happened to me in my teens. As a kid in a Bengali household I was often the victim of mum’s pathological hatred for the game. ‘Baba porte Bosho’ (get on with your books), she would say, when a generation was being charmed by a man called Sachin Tendulkar, the guile of Shane Warne, Anil Kumble’s grit or Laxman/Dravid’s magnificence... it often felt cruel.... Despite Mum’s million warnings, Cricket did BITE me, but it also taught me to BEAT the odds in life.

As Cricketers try to stay relevant through instagram posts and tweets, how is the cricket economy coping with the virus? A show on how the industry is planning for the game’s future. There is a huge interest in the resumption of this 13 billion dollar economy. A look at the cricket industry through the lenses of the cricketers and the team itself !:

In cricket or life you never want to get beaten. But the game can bite you, and you can get BITTEN. BITTEN by the game OR SMITTEN by its characters, whatever one may choose to call happened to me in my teens. As a kid in a Bengali household I was often the victim of mum&rsquo;s pathological hatred for the game. &lsquo;Baba porte Bosho&rsquo; (get on with your books), she would say, when a generation was being charmed by a man called Sachin Tendulkar, the guile of Shane Warne, Anil Kumble&rsquo;s grit or Laxman/Dravid&rsquo;s magnificence... it often felt cruel.... Despite Mum&rsquo;s million warnings, Cricket did BITE me, but it also taught me to BEAT the odds in life.
As Cricketers try to stay relevant through instagram posts and tweets, how is the cricket economy coping with the virus? A show on how the industry is planning for the game&rsquo;s future. There is a huge interest in the resumption of this 13 billion dollar economy. A look at the cricket industry through the lenses of the cricketers and the team itself !:

The Business Called Cricket

As Indian Cricket resumes through IPL in the middle of the pandemic, NDTV's Deputy Editor Rica Roy speaks to some of her favourite characters in the Game about 'new normal' and how their time in the lockdown was. Her podcast "The Business Called Cricket" shines a light on cricket stars and the ones who make them. It's a 360 view of the cricket business through the eyes of those who matter.  

As Indian Cricket resumes through IPL in the middle of the pandemic, NDTV's Deputy Editor Rica Roy speaks to some of her favourite characters in the Game about 'new normal' and how their time in the lockdown was. Her podcast "The Business Called Cricket" shines a light on cricket stars and the ones who make them. It's a 360 view of the cricket business through the eyes of those who matter.&nbsp;&nbsp;