IPL has taken the cricket world by storm but running the tournament involves a whole eco-system. One of the key stakeholders are the equipment manufacturers. On the latest episode of my podcast chat the Business Called Cricket I bring to you some untold stories of the game from a man who manufactures cricket bats. His family has crafted dream willows for legends like Sunil Gavaskar to young KL Rahul, today. Paras Anand, the MD of Sansperils Greenland manufactures the bats with which the willow wielders weave the magic.

IPL has taken the cricket world by storm but running the tournament involves a whole eco-system. One of the key stakeholders are the equipment manufacturers. On the latest episode of my podcast chat the Business Called Cricket I bring to you some untold stories of the game from a man who manufactures cricket bats. His family has crafted dream willows for legends like Sunil Gavaskar to young KL Rahul, today. Paras Anand, the MD of Sansperils Greenland manufactures the bats with which the willow wielders weave the magic.

In cricket or life you never want to get beaten. But the game can bite you, and you can get BITTEN. BITTEN by the game OR SMITTEN by its characters, whatever one may choose to call happened to me in my teens. As a kid in a Bengali household I was often the victim of mum’s pathological hatred for the game. ‘Baba porte Bosho’ (get on with your books), she would say, when a generation was being charmed by a man called Sachin Tendulkar, the guile of Shane Warne, Anil Kumble’s grit or Laxman/Dravid’s magnificence... it often felt cruel.... Despite Mum’s million warnings, Cricket did BITE me, but it also taught me to BEAT the odds in life.

As Cricketers try to stay relevant through instagram posts and tweets, how is the cricket economy coping with the virus? A show on how the industry is planning for the game’s future. There is a huge interest in the resumption of this 13 billion dollar economy. A look at the cricket industry through the lenses of the cricketers and the team itself !:

In cricket or life you never want to get beaten. But the game can bite you, and you can get BITTEN. BITTEN by the game OR SMITTEN by its characters, whatever one may choose to call happened to me in my teens. As a kid in a Bengali household I was often the victim of mum&rsquo;s pathological hatred for the game. &lsquo;Baba porte Bosho&rsquo; (get on with your books), she would say, when a generation was being charmed by a man called Sachin Tendulkar, the guile of Shane Warne, Anil Kumble&rsquo;s grit or Laxman/Dravid&rsquo;s magnificence... it often felt cruel.... Despite Mum&rsquo;s million warnings, Cricket did BITE me, but it also taught me to BEAT the odds in life.
As Cricketers try to stay relevant through instagram posts and tweets, how is the cricket economy coping with the virus? A show on how the industry is planning for the game&rsquo;s future. There is a huge interest in the resumption of this 13 billion dollar economy. A look at the cricket industry through the lenses of the cricketers and the team itself !:

The Business Called Cricket

As Indian Cricket resumes through IPL in the middle of the pandemic, NDTV's Deputy Editor Rica Roy speaks to some of her favourite characters in the Game about 'new normal' and how their time in the lockdown was. Her podcast "The Business Called Cricket" shines a light on cricket stars and the ones who make them. It's a 360 view of the cricket business through the eyes of those who matter.  

As Indian Cricket resumes through IPL in the middle of the pandemic, NDTV's Deputy Editor Rica Roy speaks to some of her favourite characters in the Game about 'new normal' and how their time in the lockdown was. Her podcast "The Business Called Cricket" shines a light on cricket stars and the ones who make them. It's a 360 view of the cricket business through the eyes of those who matter.&nbsp;&nbsp;