Zuzana Dobro is a specialist in helping businesses define and reach their ideal customers. In this week's impactful conversation, Zuzana discusses her business journey, and talks about why many businesses need to first focus on who, rather than how!

Sign Up Here: https://bit.ly/biz-pod

 

KEY TAKEAWAYS
Creating a business and giving it shape and purpose, is much the same as creating a drawing from scratch. We design and consider each stroke of the pencil.
Far too many businesses focus on strategies and action plans, without knowing who they are aiming those strategies at. 
The heart of every conversation in business, should be the person we are trying to reach. After every decision or question, we must ask ourselves how it will impact those we are trying to reach.
People make decisions based on feelings, and then subsequently use logic to justify their reasons. It is our job to appeal to the feelings of our customer, and back up their logic with value.

BEST MOMENTS

‘Essentially you’re a problem solver, you just have a different label’ 

‘I’m not a big fan of giving labels to things’ 

‘If you don’t have a customer, then you’re living in a fantasy world’ 

’There should be a connection, otherwise why would someone come to you for help?' 

 

VALUABLE RESOURCES

The Business Mastermind Podcast 

The Who Method - https://thewhomethod.com/who-waiting-a

Zuzana Dobro - https://zuzanadobro.com

 

ABOUT THE HOST

Gavin Preston

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and

high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.

 

Gavin’s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline

Managers. He is an expert in Business Growth Strategies, Peak Performance

Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership

Development, Team Development & Motivation, Leading Change, Stakeholder

Management, Personal Effectiveness and Behavioural Change.

 

CONTACT METHOD

Gavin Preston Website

Gavin Preston LinkedIn

Gavin Preston YouTube

Gavin Preston Facebook

Gavin Preston Twitter

 

 

 

 

 

 

Zuzana Dobro is a specialist in helping businesses define and reach their ideal customers. In this week's impactful conversation, Zuzana discusses her business journey, and talks about why many businesses need to first focus on who, rather than how!
<hr>
Sign Up Here: <a href="https://bit.ly/biz-pod">https://bit.ly/biz-pod</a>
<hr>
&nbsp;
KEY TAKEAWAYS
<ul>
<li>Creating a business and giving it shape and purpose, is much the same as creating a drawing from scratch. We design and consider each stroke of the pencil.</li>
<li>Far too many businesses focus on strategies and action plans, without knowing who they are aiming those strategies at.&nbsp;</li>
<li>The heart of every conversation in business, should be the person we are trying to reach. After every decision or question, we must ask ourselves how it will impact those we are trying to reach.</li>
<li>People make decisions based on feelings, and then subsequently use logic to justify their reasons. It is our job to appeal to the feelings of our customer, and back up their logic with value.</li>
</ul>
BEST MOMENTS
&lsquo;Essentially you&rsquo;re a problem solver, you just have a different label&rsquo; 
&lsquo;I&rsquo;m not a big fan of giving labels to things&rsquo; 
&lsquo;If you don&rsquo;t have a customer, then you&rsquo;re living in a fantasy world&rsquo; 
&rsquo;There should be a connection, otherwise why would someone come to you for help?' 
&nbsp;
VALUABLE RESOURCES
<a href="https://podcasts.apple.com/us/podcast/business-mastermind-podcast/id1462414516">The Business Mastermind Podcast</a>&nbsp;
The Who Method -&nbsp;<a href="https://thewhomethod.com/who-waiting-a">https://thewhomethod.com/who-waiting-a</a>
Zuzana Dobro -&nbsp;<a href="https://zuzanadobro.com/">https://zuzanadobro.com</a>
&nbsp;
ABOUT THE HOST
Gavin Preston
Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and
high-performance Coach.&nbsp; He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.
&nbsp;
Gavin&rsquo;s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between &pound;250,000 and &pound;30 million revenue and with multi-national organisations at all levels from Board to frontline
Managers. He is an expert in Business Growth Strategies, Peak Performance
Mindset, Persuasion &amp; Engagement, Marketing, Productivity, Leadership
Development, Team Development &amp; Motivation, Leading Change, Stakeholder
Management, Personal Effectiveness and Behavioural Change.
&nbsp;
CONTACT METHOD
<a href="https://www.gavinpreston.com/">Gavin Preston Website</a>
<a href="http://linkedin.com/in/gavinpreston/">Gavin Preston LinkedIn</a>
<a href="https://www.youtube.com/user/gavinpreston1">Gavin Preston YouTube</a>
<a href="https://www.facebook.com/GavinPrestonGrowthStrategies/">Gavin Preston Facebook</a>
<a href="https://twitter.com/gavinpreston?lang=en">Gavin Preston Twitter</a>
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The Business Mastermind Podcast is for business owners and leaders in small to medium-sized businesses.  

If you are running a business with revenue between £100,000 and £20 million, and are looking for inspiration, insights, lessons learnt, resources and growth strategies from down to earth, relatable business people then this podcast is for you. 

It is a meeting of minds between everyday business people and specialists on their journey to master business growth. You will find these discussions both engaging and relatable, covering topics such as marketing, leadership, systems, strategy, scaling, culture, resiliency and mindset.  

Your host Gavin Preston, a student of what works, facilitates a flowing conversation that uncovers the gems of his guests' success strategies, insights and hacks.  

There is richness in the variety of the guest’s expertise, sector and their own story.  These conversations are interspersed by episodes from Gavin as he shares the growth strategies and insights from working with clients across numerous sectors.  Insight, strategy and action points that will help you Survive and Thrive in business and life as you scale your business and achieve a bigger impact for your customers, colleagues and communities.

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