Gavin is joined by PR and marketing specialist, Mike Maynard, the Managing Director/CEO of the Napier agency, and host of the Marketing B2B Technology Podcast.

Mike discusses the ways in which the needle has shifted dramatically for marketing in the wake of lockdown, and how this has allowed for sales specialists to focus in narrowly upon tighter demographics.

Sign Up Here: https://bit.ly/biz-pod

 

KEY TAKEAWAYS
Since lockdown, marketing has become far more of a front-end component in sales, enabling a greater ability to target specific niche customers.
It’s far more valuable to focus on a smaller number of incoming customers, than it is to attempt to appeal to “vanity metrics”. Site traffic means little is each enquiry cannot be effectively transitioned.
We must never underestimate the value of the customer journey – the route by which a potential client goes from knowing nothing about you, to becoming a customer.
It is not enough to simply know how to market to a company. We must also recognise the need to market to a specific person within that organisation – the buyer, so to speak – everyone involved in decision making will have different needs.

BEST MOMENTS

‘I believe in solving problems rather than overcoming challenges’

‘The first thing I see is people just trying to make all the numbers move up’ 

‘If you can get a higher conversion rate, you’re going to get a better return’

It’s way too easy to get hung up on the tool’

VALUABLE RESOURCES

 

The Business Mastermind Podcast 

 

Napier - www.napierb2b.com

 

Mike Maynard LinkedIn – www.linkedin.com/in/mikemaynard

 

Marketing B2B Technology Podcast - https://podcasts.apple.com/gb/podcast/marketing-b2b-technology/id1485417724

 

ABOUT THE HOST

 

Gavin Preston

 

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and

high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.

 

Gavin’s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline

Managers. He is an expert in Business Growth Strategies, Peak Performance

Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership

Development, Team Development & Motivation, Leading Change, Stakeholder

Management, Personal Effectiveness and Behavioural Change.

 

CONTACT METHOD

 

Gavin Preston Website

Gavin Preston LinkedIn

Gavin Preston YouTube

Gavin Preston Facebook

Gavin Preston Twitter

 

Gavin is joined by PR and marketing specialist, Mike Maynard, the Managing Director/CEO of the Napier agency, and host of the Marketing B2B Technology Podcast.
Mike discusses the ways in which the needle has shifted dramatically for marketing in the wake of lockdown, and how this has allowed for sales specialists to focus in narrowly upon tighter demographics.
<hr>
Sign Up Here: <a href="https://bit.ly/biz-pod">https://bit.ly/biz-pod</a>
<hr>
&nbsp;
KEY TAKEAWAYS
<ul>
<li>Since lockdown, marketing has become far more of a front-end component in sales, enabling a greater ability to target specific niche customers.</li>
<li>It&rsquo;s far more valuable to focus on a smaller number of incoming customers, than it is to attempt to appeal to &ldquo;vanity metrics&rdquo;. Site traffic means little is each enquiry cannot be effectively transitioned.</li>
<li>We must never underestimate the value of the customer journey &ndash; the route by which a potential client goes from knowing nothing about you, to becoming a customer.</li>
<li>It is not enough to simply know how to market to a company. We must also recognise the need to market to a specific person within that organisation &ndash; the buyer, so to speak &ndash; everyone involved in decision making will have different needs.</li>
</ul>
BEST MOMENTS
&lsquo;I believe in solving problems rather than overcoming challenges&rsquo;
&lsquo;The first thing I see is people just trying to make all the numbers move up&rsquo; 
&lsquo;If you can get a higher conversion rate, you&rsquo;re going to get a better return&rsquo;
It&rsquo;s way too easy to get hung up on the tool&rsquo;
 VALUABLE RESOURCES
&nbsp;
<a href="https://podcasts.apple.com/us/podcast/business-mastermind-podcast/id1462414516">The Business Mastermind Podcast</a>&nbsp;
&nbsp;
Napier - <a href="http://www.napierb2b.com">www.napierb2b.com</a>
&nbsp;
Mike Maynard LinkedIn &ndash; <a href="http://www.linkedin.com/in/mikemaynard">www.linkedin.com/in/mikemaynard</a>
&nbsp;
Marketing B2B Technology Podcast - <a href="https://podcasts.apple.com/gb/podcast/marketing-b2b-technology/id1485417724">https://podcasts.apple.com/gb/podcast/marketing-b2b-technology/id1485417724</a>
&nbsp;
ABOUT THE HOST
&nbsp;
Gavin Preston
&nbsp;
Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and
high-performance Coach.&nbsp; He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.
&nbsp;
Gavin&rsquo;s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between &pound;250,000 and &pound;30 million revenue and with multi-national organisations at all levels from Board to frontline
Managers. He is an expert in Business Growth Strategies, Peak Performance
Mindset, Persuasion &amp; Engagement, Marketing, Productivity, Leadership
Development, Team Development &amp; Motivation, Leading Change, Stakeholder
Management, Personal Effectiveness and Behavioural Change.
&nbsp;
CONTACT METHOD
&nbsp;
<a href="https://www.gavinpreston.com/">Gavin Preston Website</a>
<a href="http://linkedin.com/in/gavinpreston/">Gavin Preston LinkedIn</a>
<a href="https://www.youtube.com/user/gavinpreston1">Gavin Preston YouTube</a>
<a href="https://www.facebook.com/GavinPrestonGrowthStrategies/">Gavin Preston Facebook</a>
<a href="https://twitter.com/gavinpreston?lang=en">Gavin Preston Twitter</a>
&nbsp;

The Business Mastermind Podcast is for business owners and leaders in small to medium-sized businesses.  

If you are running a business with revenue between £100,000 and £20 million, and are looking for inspiration, insights, lessons learnt, resources and growth strategies from down to earth, relatable business people then this podcast is for you. 

It is a meeting of minds between everyday business people and specialists on their journey to master business growth. You will find these discussions both engaging and relatable, covering topics such as marketing, leadership, systems, strategy, scaling, culture, resiliency and mindset.  

Your host Gavin Preston, a student of what works, facilitates a flowing conversation that uncovers the gems of his guests' success strategies, insights and hacks.  

There is richness in the variety of the guest’s expertise, sector and their own story.  These conversations are interspersed by episodes from Gavin as he shares the growth strategies and insights from working with clients across numerous sectors.  Insight, strategy and action points that will help you Survive and Thrive in business and life as you scale your business and achieve a bigger impact for your customers, colleagues and communities.

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