Gavin talks to entrepreneur and founder of revolutionary new service, The Shirt Society, a subscription-based fashion brand for men that aims to put the power back into customer’s hands by allowing them a greater sense of control and freedom over their choices.

Matt discusses the journey of his brand, including the marketing experiments that saw a boom in his success, and the importance of identifying your ideal customer.

Sign Up Here: https://bit.ly/biz-pod

 

KEY TAKEAWAYS
Launching a brand is a case of experimentation, in which we release a range of products and see which find success. In Matt’s case, identifying hits such as the Oxford shirts, led to his focussing on one specific area, and raising his game in terms of quality, and the types of customers he was attracting.
We create our ideal markets by identifying our ideal customers and shaping our business model around them and their needs. 
Subscription models are currently a rapidly-adopted trend amongst consumers. For a minor fee, customers are delighted to receive quality goods or services, and the business model is helping small businesses to thrive and grow.
We must seek to determine if the idea or product we wish to market is right for the market, or right for our own sensibilities. We must endeavour to be driven by market-based needs.

BEST MOMENTS

‘With no degree in fashion and no experience in fashion, I decided to start a fashion brand’ 

‘It’s a shift in consumer behaviour’ 

‘It’s about being able to take yourself away from the product and asking “Is this the right thing to do, or not?”' 

‘It’s about the staples, and doing them really, really well!' 

 VALUABLE RESOURCES

 

The Business Mastermind Podcast 

Matt Bird LInkedIn - https://www.linkedin.com/in/matt-bird-44858373/?originalSubdomain=uk

The Shirt Society - https://theshirtsociety.co.uk

ABOUT THE HOST

 

Gavin Preston

 

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and

high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.

 

Gavin’s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline

Managers. He is an expert in Business Growth Strategies, Peak Performance

Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership

Development, Team Development & Motivation, Leading Change, Stakeholder

Management, Personal Effectiveness and Behavioural Change.

 

CONTACT METHOD

 

Gavin Preston Website

Gavin Preston LinkedIn

Gavin Preston YouTube

Gavin Preston Facebook

Gavin Preston Twitter

Gavin talks to entrepreneur and founder of revolutionary new service, The Shirt Society, a subscription-based fashion brand for men that aims to put the power back into customer&rsquo;s hands by allowing them a greater sense of control and freedom over their choices.
Matt discusses the journey of his brand, including the marketing experiments that saw a boom in his success, and the importance of identifying your ideal customer.
<hr>
Sign Up Here: <a href="https://bit.ly/biz-pod">https://bit.ly/biz-pod</a>
<hr>
&nbsp;
KEY TAKEAWAYS
<ul>
<li>Launching a brand is a case of experimentation, in which we release a range of products and see which find success. In Matt&rsquo;s case, identifying hits such as the Oxford shirts, led to his focussing on one specific area, and raising his game in terms of quality, and the types of customers he was attracting.</li>
<li>We create our ideal markets by identifying our ideal customers and shaping our business model around them and their needs.&nbsp;</li>
<li>Subscription models are currently a rapidly-adopted trend amongst consumers. For a minor fee, customers are delighted to receive quality goods or services, and the business model is helping small businesses to thrive and grow.</li>
<li>We must seek to determine if the idea or product we wish to market is right for the market, or right for our own sensibilities. We must endeavour to be driven by market-based needs.</li>
</ul>
BEST MOMENTS
&lsquo;With no degree in fashion and no experience in fashion, I decided to start a fashion brand&rsquo; 
&lsquo;It&rsquo;s a shift in consumer behaviour&rsquo; 
&lsquo;It&rsquo;s about being able to take yourself away from the product and asking &ldquo;Is this the right thing to do, or not?&rdquo;' 
&lsquo;It&rsquo;s about the staples, and doing them really, really well!' 
&nbsp;VALUABLE RESOURCES
&nbsp;
<a href="https://podcasts.apple.com/us/podcast/business-mastermind-podcast/id1462414516">The Business Mastermind Podcast</a>&nbsp;
Matt Bird LInkedIn -&nbsp;<a href="https://www.linkedin.com/in/matt-bird-44858373/?originalSubdomain=uk">https://www.linkedin.com/in/matt-bird-44858373/?originalSubdomain=uk</a>
The Shirt Society -&nbsp;<a href="https://theshirtsociety.co.uk/">https://theshirtsociety.co.uk</a>
ABOUT THE HOST
&nbsp;
Gavin Preston
&nbsp;
Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and
high-performance Coach.&nbsp; He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.
&nbsp;
Gavin&rsquo;s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between &pound;250,000 and &pound;30 million revenue and with multi-national organisations at all levels from Board to frontline
Managers. He is an expert in Business Growth Strategies, Peak Performance
Mindset, Persuasion &amp; Engagement, Marketing, Productivity, Leadership
Development, Team Development &amp; Motivation, Leading Change, Stakeholder
Management, Personal Effectiveness and Behavioural Change.
&nbsp;
CONTACT METHOD
&nbsp;
<a href="https://www.gavinpreston.com/">Gavin Preston Website</a>
<a href="http://linkedin.com/in/gavinpreston/">Gavin Preston LinkedIn</a>
<a href="https://www.youtube.com/user/gavinpreston1">Gavin Preston YouTube</a>
<a href="https://www.facebook.com/GavinPrestonGrowthStrategies/">Gavin Preston Facebook</a>
<a href="https://twitter.com/gavinpreston?lang=en">Gavin Preston Twitter</a>

The Business Mastermind Podcast is for business owners and leaders in small to medium-sized businesses.  

If you are running a business with revenue between £100,000 and £20 million, and are looking for inspiration, insights, lessons learnt, resources and growth strategies from down to earth, relatable business people then this podcast is for you. 

It is a meeting of minds between everyday business people and specialists on their journey to master business growth. You will find these discussions both engaging and relatable, covering topics such as marketing, leadership, systems, strategy, scaling, culture, resiliency and mindset.  

Your host Gavin Preston, a student of what works, facilitates a flowing conversation that uncovers the gems of his guests' success strategies, insights and hacks.  

There is richness in the variety of the guest’s expertise, sector and their own story.  These conversations are interspersed by episodes from Gavin as he shares the growth strategies and insights from working with clients across numerous sectors.  Insight, strategy and action points that will help you Survive and Thrive in business and life as you scale your business and achieve a bigger impact for your customers, colleagues and communities.

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