On this episode Gavin is joined by Michael Haynes is an SME business growth specialist who works with CEOs of service-based businesses with between 10 and 150 employees to achieve growth through innovation and sales. He is the author of ‘Listen, Innovate, Grow: A Guidebook for Startups and Small Businesses Looking to Acquire and Grow Business Customers’

KEY TAKEAWAYS
Over the past year I’ve found our CEOs have been inundated with content left, right and centre, what they want is sense-making and road-mapping
A lot of SME CEOs are moving away from LinkedIn because they’re getting a lot of sales pitches being disguised in various ways and content apparently from thought leaders and experts, but it’s confusing them and it’s not giving them a clear view on how to move forward.
The bar has been raised for business buyers in the new norm, even before Covid the dynamics and behaviours of buyers and decision makers has changed fundamentally. They do a lot of their own research in terms of formulating potential solutions, identifying product and service providers before they talk to anyone. What they’re looking for in these uncertain times is someone to help them make sense of all the information so they can identify ways to grow and expand.
There are a number of ways to innovate in business including in technology, products and services, process innovations, organisational innovations, marketing innovations
Advocay marketing is about leveraging your existing colleagues and clients and using them to drive growth. It’s really effective in B2B, one of the key things is setting up a referral programme because one of the things buyers will do is talk to their colleagues to see who they know that can do a certain job.

 

BEST MOMENTS

‘I’m really big on listening, you’ve really got to get an understanding of the market of your buyers’

‘It’s about innovating and introducing multiple approaches based on understanding the goals you have and the needs of your markets and your customers’

‘Make sure the kinds of content you’re delivering is really adding value, is educational and answering the key questions your customers are looking for’

‘Are there certain events, publications, blogs etc that your potential clients operate in? Be active in these. But also make direct contact where you can’

‘Business innovation is new introductions and or improvements you are making in your business are based on market, customer, and buyer needs’

VALUABLE RESOURCES

The Business Mastermind Podcast

To get 20% off at Knowable, go to www.knowable.fyi and enter the code GAVIN

Get your copy of Survive And Thrive NOW at https://www.surviveandthrive.cc Keep Your Boat Afloat – https://survivetothrive.biz/keep-afloat

gavin@gavinpreston.com

GUEST RESOURCES

Michael’s website: https://listeninnovategrow.com/

ABOUT THE HOST

Gavin Preston

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating the creative strategies to accelerate growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue chip corporates over the last 20 years.

Gavin’s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change.

CONTACT METHODS
Website: www.gavinpreston.com
LinkedIn: https://www.linkedin.com/in/gavinpreston/
YouTube: https://www.youtube.com/user/gavinpreston1
Facebook: https://www.facebook.com/GavinPrestonGrowthStrategies/
Twitter: @gavinpreston

On this episode Gavin is joined by Michael Haynes is an SME business growth specialist who works with CEOs of service-based businesses with between 10 and 150 employees to achieve growth through innovation and sales. He is the author of &lsquo;Listen, Innovate, Grow: A Guidebook for Startups and Small Businesses Looking to Acquire and Grow Business Customers&rsquo;
KEY TAKEAWAYS
<ul>
<li>Over the past year I&rsquo;ve found our CEOs have been inundated with content left, right and centre, what they want is sense-making and road-mapping</li>
<li>A lot of SME CEOs are moving away from LinkedIn because they&rsquo;re getting a lot of sales pitches being disguised in various ways and content apparently from thought leaders and experts, but it&rsquo;s confusing them and it&rsquo;s not giving them a clear view on how to move forward.</li>
<li>The bar has been raised for business buyers in the new norm, even before Covid the dynamics and behaviours of buyers and decision makers has changed fundamentally. They do a lot of their own research in terms of formulating potential solutions, identifying product and service providers before they talk to anyone. What they&rsquo;re looking for in these uncertain times is someone to help them make sense of all the information so they can identify ways to grow and expand.</li>
<li>There are a number of ways to innovate in business including in technology, products and services, process innovations, organisational innovations, marketing innovations</li>
<li>Advocay marketing is about leveraging your existing colleagues and clients and using them to drive growth. It&rsquo;s really effective in B2B, one of the key things is setting up a referral programme because one of the things buyers will do is talk to their colleagues to see who they know that can do a certain job.</li>
</ul>
&nbsp;
BEST MOMENTS
&lsquo;I&rsquo;m really big on listening, you&rsquo;ve really got to get an understanding of the market of your buyers&rsquo;
&lsquo;It&rsquo;s about innovating and introducing multiple approaches based on understanding the goals you have and the needs of your markets and your customers&rsquo;
&lsquo;Make sure the kinds of content you&rsquo;re delivering is really adding value, is educational and answering the key questions your customers are looking for&rsquo;
&lsquo;Are there certain events, publications, blogs etc that your potential clients operate in? Be active in these. But also make direct contact where you can&rsquo;
&lsquo;Business innovation is new introductions and or improvements you are making in your business are based on market, customer, and buyer needs&rsquo;
VALUABLE RESOURCES
The Business Mastermind Podcast
To get 20% off at Knowable, go to <a href="http://www.knowable.fyi">www.knowable.fyi</a> and enter the code GAVIN
Get your copy of Survive And Thrive NOW at <a href="https://www.surviveandthrive.cc">https://www.surviveandthrive.cc</a> Keep Your Boat Afloat &ndash; <a href="https://survivetothrive.biz/keep-afloat">https://survivetothrive.biz/keep-afloat</a>
<a href="mailto:gavin@gavinpreston.com">gavin@gavinpreston.com</a>
GUEST RESOURCES
Michael&rsquo;s website: <a href="https://listeninnovategrow.com/">https://listeninnovategrow.com/</a>
ABOUT THE HOST
Gavin Preston
Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach.&nbsp; He works with Business Owners and Entrepreneurs and has a strong track record in creating the creative strategies to accelerate growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue chip corporates over the last 20 years.
Gavin&rsquo;s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between &pound;250,000 and &pound;30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion &amp; Engagement, Marketing, Productivity, Leadership Development, Team Development &amp; Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change.
CONTACT METHODS
<ul>
<li>Website: <a href="http://www.gavinpreston.com">www.gavinpreston.com</a></li>
<li>LinkedIn: <a href="https://www.linkedin.com/in/gavinpreston/">https://www.linkedin.com/in/gavinpreston/</a></li>
<li>YouTube: <a href="https://www.youtube.com/user/gavinpreston1">https://www.youtube.com/user/gavinpreston1</a></li>
<li>Facebook: <a href="https://www.facebook.com/GavinPrestonGrowthStrategies/">https://www.facebook.com/GavinPrestonGrowthStrategies/</a></li>
<li>Twitter: @gavinpreston</li>
</ul>

The Business Mastermind Podcast is for business owners and leaders in small to medium-sized businesses.  

If you are running a business with revenue between £100,000 and £20 million, and are looking for inspiration, insights, lessons learnt, resources and growth strategies from down to earth, relatable business people then this podcast is for you. 

It is a meeting of minds between everyday business people and specialists on their journey to master business growth. You will find these discussions both engaging and relatable, covering topics such as marketing, leadership, systems, strategy, scaling, culture, resiliency and mindset.  

Your host Gavin Preston, a student of what works, facilitates a flowing conversation that uncovers the gems of his guests' success strategies, insights and hacks.  

There is richness in the variety of the guest’s expertise, sector and their own story.  These conversations are interspersed by episodes from Gavin as he shares the growth strategies and insights from working with clients across numerous sectors.  Insight, strategy and action points that will help you Survive and Thrive in business and life as you scale your business and achieve a bigger impact for your customers, colleagues and communities.

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