On this episode Gavin is joined by Jason Wright of Intentionally Inspiration to talk about marketing funnels. Specifically, five strategies around developing your content, how you can use something as simple as your email footer to encourage people to engage with you, email campaigns – what works and what doesn’t – building and nurturing relationships with prospective and existing customers, and much more.

KEY TAKEAWAYS
A sales funnel is really about building a relationship with a new contact, introducing them to your world and giving them a little bit of value in exchange for an email address and then keeping that relationship going to the point they become a customer and repeat customer.
A lot of people already have a big email list but don’t know what to do with it. Don’t just sell through it. Build the back end first then the front end, then the traffic. If you don’t have a plan after getting people to your website, you’re missing a ton of opportunities, wasting a lot of time and missing money.
The five buckets: If you had to pick five areas of your business that are different but overlap, like a Venn Diagram, what would they be? For example; motivation, entrepreneurship, digital marketing, sales funnels, etc. This gives you different buckets to pull ideas and content from and it prevents your list from being exhausted from hearing about the same things every week. This can be used for social media and podcasting content throughout the month as well.
I use a passive journey customer footer at the bottom of my email that points people towards my social media, resources and content, podcast, how to work with the company and myself. It shows people how to move down the funnel without drawing attention to it.
Any time you can go live, on Facebook Live for example, and interact with your audience is really powerful. Try to open up actual dialogues in conversation. You can pick the brains of your best clients to see what they’d like you to offer.

 

BEST MOMENTS

‘If I’m receiving emails from you daily, I’m probably going to unsubscribe!’

‘Most people think about their sales funnel completely backwards.’

‘Most sales don’t happen in the first five touch points, everybody’s different.’

‘Pre-sell new offers without building anything, ask what or if people would pay for something you’re thinking about selling.’

‘Don’t be scared to show your personality and entertain. If you’re confident, show how you’ve failed.’

VALUABLE RESOURCES

The Business Mastermind Podcast

To get 20% off at Knowable, go to www.knowable.fyi and enter the code GAVIN

Get your copy of Survive And Thrive NOW at https://www.surviveandthrive.cc Keep Your Boat Afloat – https://survivetothrive.biz/keep-afloat

gavin@gavinpreston.com

GUEST RESOURCES

Contact Jason Wright:

 https://intentionallyinspirational.com/

ABOUT THE HOST

Gavin Preston

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating the creative strategies to accelerate growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue chip corporates over the last 20 years.

Gavin’s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change.

CONTACT METHODS
Website: www.gavinpreston.com
LinkedIn:https://www.linkedin.com/in/gavinpreston/
YouTube: https://www.youtube.com/user/gavinpreston1
Facebook: https://www.facebook.com/GavinPrestonGrowthStrategies/
Twitter: @gavinpreston

 

On this episode Gavin is joined by Jason Wright of Intentionally Inspiration to talk about marketing funnels. Specifically, five strategies around developing your content, how you can use something as simple as your email footer to encourage people to engage with you, email campaigns &ndash; what works and what doesn&rsquo;t &ndash; building and nurturing relationships with prospective and existing customers, and much more.
KEY TAKEAWAYS
<ul>
<li>A sales funnel is really about building a relationship with a new contact, introducing them to your world and giving them a little bit of value in exchange for an email address and then keeping that relationship going to the point they become a customer and repeat customer.</li>
<li>A lot of people already have a big email list but don&rsquo;t know what to do with it. Don&rsquo;t just sell through it. Build the back end first then the front end, then the traffic. If you don&rsquo;t have a plan after getting people to your website, you&rsquo;re missing a ton of opportunities, wasting a lot of time and missing money.</li>
<li>The five buckets: If you had to pick five areas of your business that are different but overlap, like a Venn Diagram, what would they be? For example; motivation, entrepreneurship, digital marketing, sales funnels, etc. This gives you different buckets to pull ideas and content from and it prevents your list from being exhausted from hearing about the same things every week. This can be used for social media and podcasting content throughout the month as well.</li>
<li>I use a passive journey customer footer at the bottom of my email that points people towards my social media, resources and content, podcast, how to work with the company and myself. It shows people how to move down the funnel without drawing attention to it.</li>
<li>Any time you can go live, on Facebook Live for example, and interact with your audience is really powerful. Try to open up actual dialogues in conversation. You can pick the brains of your best clients to see what they&rsquo;d like you to offer.</li>
</ul>
&nbsp;
BEST MOMENTS
&lsquo;If I&rsquo;m receiving emails from you daily, I&rsquo;m probably going to unsubscribe!&rsquo;
&lsquo;Most people think about their sales funnel completely backwards.&rsquo;
&lsquo;Most sales don&rsquo;t happen in the first five touch points, everybody&rsquo;s different.&rsquo;
&lsquo;Pre-sell new offers without building anything, ask what or if people would pay for something you&rsquo;re thinking about selling.&rsquo;
&lsquo;Don&rsquo;t be scared to show your personality and entertain. If you&rsquo;re confident, show how you&rsquo;ve failed.&rsquo;
VALUABLE RESOURCES
The Business Mastermind Podcast
To get 20% off at Knowable, go to <a href="http://www.knowable.fyi/">www.knowable.fyi</a> and enter the code GAVIN
Get your copy of Survive And Thrive NOW at <a href="https://www.surviveandthrive.cc/">https://www.surviveandthrive.cc</a> Keep Your Boat Afloat &ndash; <a href="https://survivetothrive.biz/keep-afloat">https://survivetothrive.biz/keep-afloat</a>
gavin@gavinpreston.com
GUEST RESOURCES
Contact Jason Wright:
&nbsp;<a href="https://intentionallyinspirational.com/">https://intentionallyinspirational.com/</a>
ABOUT THE HOST
Gavin Preston
Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach.&nbsp; He works with Business Owners and Entrepreneurs and has a strong track record in creating the creative strategies to accelerate growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue chip corporates over the last 20 years.
Gavin&rsquo;s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between &pound;250,000 and &pound;30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion &amp; Engagement, Marketing, Productivity, Leadership Development, Team Development &amp; Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change.
CONTACT METHODS
<ul>
<li>Website: <a href="http://www.gavinpreston.com/">www.gavinpreston.com</a></li>
<li>LinkedIn:<a href="https://www.linkedin.com/in/gavinpreston/">https://www.linkedin.com/in/gavinpreston/</a></li>
<li>YouTube: <a href="https://www.youtube.com/user/gavinpreston1">https://www.youtube.com/user/gavinpreston1</a></li>
<li>Facebook: <a href="https://www.facebook.com/GavinPrestonGrowthStrategies/">https://www.facebook.com/GavinPrestonGrowthStrategies/</a></li>
<li>Twitter: @gavinpreston</li>
</ul>
&nbsp;

The Business Mastermind Podcast is for business owners and leaders in small to medium-sized businesses.  

If you are running a business with revenue between £100,000 and £20 million, and are looking for inspiration, insights, lessons learnt, resources and growth strategies from down to earth, relatable business people then this podcast is for you. 

It is a meeting of minds between everyday business people and specialists on their journey to master business growth. You will find these discussions both engaging and relatable, covering topics such as marketing, leadership, systems, strategy, scaling, culture, resiliency and mindset.  

Your host Gavin Preston, a student of what works, facilitates a flowing conversation that uncovers the gems of his guests' success strategies, insights and hacks.  

There is richness in the variety of the guest’s expertise, sector and their own story.  These conversations are interspersed by episodes from Gavin as he shares the growth strategies and insights from working with clients across numerous sectors.  Insight, strategy and action points that will help you Survive and Thrive in business and life as you scale your business and achieve a bigger impact for your customers, colleagues and communities.

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