In this episode of Business In Focus, Amanda sits down with Cushla Reed, founder of the beloved New Zealand fashion footwear brand Minx. From her early days growing up on the Kapiti Coast to running a nationwide business based in the heart of Onehunga, Cushla’s journey is anything but ordinary.

She shares how she got her start in her stepfather’s shoe factory, the bold leap she took launching Minx with her sister in 2000, and the near-collapse of the business after a disastrous joint venture in Fiji. 

With candour and humour, Cushla talks about resilience, creativity, and the powerful moment she received a surprise cake and a handwritten note from a stranger.

This conversation is a celebration of women in business, design with heart, and the kind of fearless reinvention that defines so many Onehunga businesses.

SOCIAL LINKS:
Follow Amanda Wellgreen on LinkedIn.
Follow Business Onehunga on LinkedIn, Facebook & Instagram
Follow Onehunga FM on LinkedIn, Facebook & Instagram

In this episode of Business In Focus, Amanda sits down with Cushla Reed, founder of the beloved New Zealand fashion footwear brand Minx. From her early days growing up on the Kapiti Coast to running a nationwide business based in the heart of Onehunga, Cushla&rsquo;s journey is anything but ordinary.
She shares how she got her start in her stepfather&rsquo;s shoe factory, the bold leap she took launching Minx with her sister in 2000, and the near-collapse of the business after a disastrous joint venture in Fiji.&nbsp;
With candour and humour, Cushla talks about resilience, creativity, and the powerful moment she received a surprise cake and a handwritten note from a stranger.
This conversation is a celebration of women in business, design with heart, and the kind of fearless reinvention that defines so many Onehunga businesses.
SOCIAL LINKS:
<ul>
<li aria-level="1">Follow Amanda Wellgreen on <a href="https://www.linkedin.com/in/amandawellgreen/">LinkedIn</a>.</li>
<li aria-level="1">Follow Business Onehunga on <a href="https://www.linkedin.com/company/business-onehunga">LinkedIn</a>, <a href="https://www.facebook.com/onehunga">Facebook</a> &amp; <a href="https://www.instagram.com/onehunga_/">Instagram</a></li>
<li>Follow Onehunga FM on <a href="https://www.linkedin.com/showcase/onehungafm">LinkedIn</a>, <a href="https://www.facebook.com/OnehungaFM/">Facebook</a> &amp; <a href="https://www.instagram.com/onehungafm/">Instagram</a></li>
</ul>

Get to know the faces behind Onehunga's thriving businesses.

Join Amanda Wellgreen from Business Onehunga as she sits down with local leaders, sharing their unique journeys, the hurdles they've overcome, and their remarkable successes. We’re building a stronger community through shared stories.

Subscribe on your favourite podcast app and help us spread the word! Stay connected with Business Onehunga on LinkedIn, Facebook, and Instagram.

Get to know the faces behind Onehunga's thriving businesses.
Join Amanda Wellgreen from <a href="https://onehunga.net.nz/">Business Onehunga</a> as she sits down with local leaders, sharing their unique journeys, the hurdles they've overcome, and their remarkable successes. We&rsquo;re building a stronger community through shared stories.
Subscribe on your favourite podcast app and help us spread the word! Stay connected with Business Onehunga on <a href="https://www.linkedin.com/company/business-onehunga/">LinkedIn</a>, <a href="https://www.facebook.com/onehunga">Facebook</a>, and <a href="https://www.instagram.com/onehunga_/">Instagram</a>.