In this episode of Business in Colour we talk to Miriam Weir who is one of four Directors and co-owners of Mumamoo, a premium, scientifically designed, grass-fed, cows milk product. Proudly South Australian owned and Australian made. They are the National Winner 2024  Accelerating Women’s category of the Telstra Best of Business Awards. Along with Charlotte Chambers, Belinda Humphris and Kristina Scutella, Miriam is leading the charge on changing the narrative of feeding journey’s against some significant barriers: like not being able to advertise infant formula; midwives not able to recommend formula; and The World Health Organisation recommending breastfeeding. It is not hard to imagine a parent’s fear and anxiety with the judgement and pressure to choose just one way to feed. What is clear from this conversation with Miriam is that Mumamoo is pro breastfeeding whilst also offering parents choice in a safe product. The figures are startling, whilst almost 95% of parents initiate breastfeeding by 6 months onwards about 85% are changing to formula fully or in combination with breastfeeding. Listen keenly if you are an employer, if you are parent or a care-giver – as Miriam gives us the data, the science, the entrepreneurship, the health, the socio-economic reasons why Mumamoo is leading the way. Thank you Miriam for your leadership voice.