Welcome to the latest episode of Business in Between... it's our new series, on our new podcast channel, that features long-form chats with NZ's most interesting business minds.

This week we're dipping back into our Between Two Beers archives and getting business lessons from Steve Dunstan.

Steve is the co-founder of Huffer, one of New Zealand’s most loved fashion brands. He started the company as a 21-year-old and over 20 years grew it into a multi-faceted business with stores across New Zealand and in Australia.

Since recording this episode back in 2023 Steve has taken a back seat in the operational running of Huffer but remains a minority shareholder while he looks at new and exciting opportunities.

But in this episode we talk about the humble beginnings of the Huffer story, the Orlando Bloom moment in front of 200,000 people in Wellington, taking on America, hitting rock bottom and nearly losing it all and the 10-year salvage mission that got the brand back to where it is today. 

Steve is a Kiwi icon, a thoughtful, humble, optimistic winner, who’s epic story of business success is as entertaining as it is inspiring. 

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Enjoy.