It's hard to make money running an airline - but Southwest was profitable every year for nearly five decades. How did it manage it? Business History hosts Jacob Goldstein and Robert Smith explore how a carrier with just four airplanes shuttling across Texas revolutionized flying by offering free whisky, cheap late-night tickets and free-for-all seating allocation. 

Southwest developed a winning formula that forced its competitors to change how they did business - but then the Southwest model fell apart. Find out why.  

Key books: Hard Landing by Thomas Petzinger Jr; Nuts by Kevin and Jackie Frieberg

Other sources: The Theory of Economic Regulation by George Stigler; Fortune Magazine: The Rapid Descent of Southwest Airlines; Southwest Airlines: When Herb Met Rollin.

It's hard to make money running an airline - but Southwest was profitable every year for nearly five decades. How did it manage it? Business History hosts Jacob Goldstein and Robert Smith explore how a carrier with just four airplanes shuttling across Texas revolutionized flying by offering free whisky, cheap late-night tickets and free-for-all seating allocation.&nbsp;
Southwest developed a winning formula that forced its competitors to change how they did business - but then the Southwest model fell apart. Find out why.&nbsp;&nbsp;
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Key books:&nbsp;Hard Landing by Thomas Petzinger Jr; Nuts by Kevin and Jackie Frieberg
Other sources: The Theory of Economic Regulation by George Stigler; Fortune Magazine: The Rapid Descent of Southwest Airlines; Southwest Airlines: When Herb Met Rollin.

It’s the history of business. How did Hitler’s favorite car become synonymous with hippies? What got Thomas Edison tangled up with the electric chair? Did someone murder the guy who invented the movies? Former Planet Money hosts Jacob Goldstein and Robert Smith examine the surprising stories of businesses big and small and find out what you can learn from those who founded them.

It&rsquo;s the history of business. How did Hitler&rsquo;s favorite car become synonymous with hippies? What got Thomas Edison tangled up with the electric chair? Did someone murder the guy who invented the movies? Former Planet Money hosts Jacob Goldstein and Robert Smith examine the surprising stories of businesses big and small and find out what you can learn from those who founded them.

Business History

The Secret of Southwest's Success: Free Whisky, Hot Pants and Low, Low Fares  

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/d681907f-f17b-4edf-8457-b37101129abc/transcript

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