Kings and emperors spent fortunes pursuing the secret of eternal youth - but now it's tech billionaires who want to live forever and are funding research into scientific (and not-so-scientific) ways to beat aging and death. 

Kara Swisher (host of CNN's new series Kara Swisher Wants to Live Forever) joins Jacob and Robert to discuss the longevity business - from ancient China, via yoghurt enemas and blood swaps, to the latests developments in DNA editing. We also find out how Kara wants to die.   

Write to us at businesshistory@pushkin.fm

Kings and emperors spent fortunes pursuing the secret of eternal youth - but now it's tech billionaires who want to live forever and are funding research into scientific (and not-so-scientific) ways to beat aging and death.&nbsp;
Kara Swisher (host of CNN's new series <a href="https://edition.cnn.com/kara-swisher-wants-to-live-forever">Kara Swisher Wants to Live Forever</a>) joins Jacob and Robert to discuss the longevity business - from ancient China, via yoghurt enemas and blood swaps, to the latests developments in DNA editing. We also find out how Kara wants to die.&nbsp; &nbsp;
Write to us at <a href="mailto:businesshistory@pushkin.fm">businesshistory@pushkin.fm</a>

It’s the history of business. How did Hitler’s favorite car become synonymous with hippies? What got Thomas Edison tangled up with the electric chair? Did someone murder the guy who invented the movies? Former Planet Money hosts Jacob Goldstein and Robert Smith examine the surprising stories of businesses big and small and find out what you can learn from those who founded them.

It&rsquo;s the history of business. How did Hitler&rsquo;s favorite car become synonymous with hippies? What got Thomas Edison tangled up with the electric chair? Did someone murder the guy who invented the movies? Former Planet Money hosts Jacob Goldstein and Robert Smith examine the surprising stories of businesses big and small and find out what you can learn from those who founded them.

Business History

The Business of Staying Young and Living Forever (with Kara Swisher)

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